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The SEC and ESPN announced the creation of the SEC network which is scheduled to start in August 2014. Not much creativity went into the logo as all they did was slap the work network below their current SEC/ESPN partnership logo. ESPN will be part owner of the network, but with the channel being called "SEC Network", having ESPN in the middle makes for a somewhat clunky logo. Despite having the ESPN logo get in the way of the natural reading progression of the channel's name, the vertical version is better looking than the horizontal one in my opinion.
Today the South Eastern Conference and ESPN announced that on August 14th, 2014 the SEC Network launches. This is a 20 year deal includes a new television network and digital platform that will show SEC sports 24/7, including more than 1,000 events in the first year. Included in the programming will be 45 football games, more than 100 men's and more than 60 women's basketball games, 75 baseball games and selected events from the other 17 SEC sports. The network will also feature studio shows and coverage of special events such as signing day and football pro days. Check out more at the links below: http://espn.go.com/espn/story/_/id/9235260/sec-espn-announce-sec-network-2014 http://www.secdigitalnetwork.com/NEWS/tabid/473/Article/244762/sec-and-espn-announce-new-tv-network.aspx