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  1. Hi all, I'm here with my first concepts for these boards, a refresh of my current school, the University of Western Ontario (UWO). It is a school located in London, Ontario, and athletically they compete in something called Ontario University Athletics (OUA), a division of Canadian Interuniversity Sport (CIS). I may do a refresh of some other OUA schools if there's enough interest, but for now I'm starting with Western. For a little background, here are their current logos and football uniforms. A decent identity (especially for canadian college football) but it could use some work. Logos My main challenge in creating these logos was that it's hard to make a silhouette of a horse running, have a team named "Mustangs", and not look like you're ripping off SMU. For the horse logo, I basically cleaned up the current one, removing superfluous details like the eye, mouth, mane and tails (seriously, six tails? WTF Western). For the full primary, I used Conrads FAU bold font to recreate the current primary. I liked that it had the traditional look and feel of a block font with some modern touches. Football Uniforms I am mostly ok with the current Under Armour uniforms (hooray, no Nike!) but I still felt they could use some improvement. My most drastic change was in removing silver (or gray) from the identity completely. Although this color (and essentially these uniforms) were used when Western won 4 Vanier Cups (equivalent to a national championship) in the 1970's, I still think it is unnecessary. Although this is based purely on anecdotal evidence (mainly from me going to the school lol), Western students are fiercely proud of having purple as a primary color, and I think it's a really unique feature of their scheme. Therefore, I sought to focus the uniforms on purple. Western introduced purple helmets a couple years back and I really liked them. Since I was ditching silver and focusing on purple I decided to make these the full time helmets, albeit with the simplified horse logo and a white facemask. The uniforms use the bold two-stripe pattern from recent Mustangs uniforms, but obviously without silver. White pants would be used for both the primary home and away sets, with purple pants being worn for Homecoming and special games, like crushing playing Queens. With these, I hoped Western could create a really timeless look with some nice modern elements. I used lancealot's template from Page 19 of the Templates thread at the top of this board (sorry I can't give better attribution, not really sure where it's from other than that). I also used Conrad's UA Highlight font, as I wanted an Under Armor font and felt this was the one that fit best with the identity I was going for. C&C is appreciated, and thanks for looking. I'd eventually like to get better at logo design, but I'd love some feedback on my uniform designs as well.