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I spent a couple hours the other night going through some of my favourite home and away retro Premier League football (soccer) shirts, and did a bunch of designs for the top clubs using their sponsorships those particular seasons to spell out each clubs name. Manchester City (Brother Printers era, early to mid 90’s):
This came up briefly in the 2013-14 New Soccer kits thread, but not wanting to derail that, I figured I would start a new one. the topic of conversation was about how a good sponsor logo can make or break a shirt. As a fan on the English premier league, and looking through http://historicalkits.co.uk, I thought I'd nominate my opinions on which sponsor logos in their historyu have looked teh best for each of the current EPL clubs. I may follow up with a worst sponsor look later, but here are my choices: Arsenal Year: 2002-2004 Manufacturer: Nike Sponsor: O2 Aston Villa Year: 1997-1998 Manufacturer: Reebok Sponsor:AST Computers (Honestly, I don't think Villa have ever had an aesthetically pleasing sponsor) Cardiff City Year: 1983 Manufacturer: Puma Sponsor: Whitbread Wales (Honestly, the only other candidate would be Malaysia on their red kits, but they so should not have red kits) Chelsea Year: 1999-2001 Manufacturer: Umbro Sponsor: Autoglass Crystal Palace Year: 1986-87 Manufacturer: Hummel Sponsor: AVR Everton Year: 1993-1995 Manufacturer: Umbro Sponsor: NEC Fulham Year: 2009-2010 Manufacturer: Nike Sponsor: LG (This surprised me, as I'm not usually a fan of logos that prioritise corporate colors like the LG magenta over team colors, but none of Fulham's team color sponsors have looked as good) Hull City Year: 2000-2001 Manufacturer: Avec Sponsor: IBC (Sadly none of the sponsors teh Tigers have had on a striped shirt have ever looked good) Liverpool Year: 1996-1998 Manufacturer: Reebok Sponsor: Carlsberg Manchester City Year: 1985-1987 Manufacturer: Umbro Sponsor: Philips (Had a tough time deciding between this one and the 2004-2006 Reebok/Thomas Cook shirts) Continued (due to picture limit) Manchester United Year: 1983-1984 Manufacturer: Adidas Sponsor: Sharp Newcastle United Year: 1993-1995 Manufacturer: Asics Sponsor: Newcastle Brown Ale Norwich City Year: 1997-1999 Manufacturer: Pony Sponsor: Colman's Mustard (Honestly, NCFC are another club who have never had a good looking sponsor) Southampton Year: 1985-1987 Manufacturer: Patrick Sponsor: Draper Tools (Another team that lacks a good looking sponsor logo, especially on their better striped kits.) Stoke City Year: 2003-2004 Manufacturer: Puma Sponsor: Britannia (I think this one works because the "bumpper sticker" background terminates in the red stripes and the height is roughly equivalent to the stripes width) Sunderland Year: 1986-1987 Manufacturer: Patrick Sponsor: Vaux (Another one taht wins by default, as Sunderland has had some really ugly sponsors) Swansea City Year: 1989-1991 Manufacturer: Spall Sponsor: DP (Their 2005-2006 Macron/Travel House were a VERY close second) Tottenham Hotspur Year: 1983-85 Manufacturer: Le Coq Sportif Sponsor: Holsten (One of the few teams to knock it out of the park on their first attempt) West Bromwich Albion Year: 2003-2004 Manufacturer: Diadora Sponsor: West Bromwich Building Society (Yet another striped team that has never had a decent sponsor logo) West Ham United Year: 1995-1997 Manufacturer: Pony Sponsor: Dagenham Motors (This was probably the hardest etam to decide on. West Ham has had some aesthetically pleasing sponsors over the years, even if they are just small companies) And as a bonus, due to my own rabid fandom of said team, my beloved Oxford United (who's new Animalates sponsor started me on this kick in the first place) Year: 1991-1993 Manufacturer: Matchwinner Sponsor: Unipart Thoughts? My biggest takeaways are that of the "big" manufcaturers, Adidas do by far the worst job of integrating sponsor logos, and in general, no sponsor logos look good on a striped shirt.