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Hi guys, here is my latest rebrand, a brand identity concept of MLS Real Salt Lake. I've never really found the team's name and identity very suitable for an American soccer club, specially not for one being based in Utah. There was a time when fans actually hated the current logo and name of their club a lot more than nowadays. I guess most fans just got used to it throughout the past years. However, I decided to rebrand the team's logo package my way. Gone is the European name and crest, plus the colors. The logo now looks more American style and the team's name has changed from Real (Royal) to Highlanders, a popular name suggestion among fans which nevertheless couldn't convince the ownership to get rid of the Euro football homage eventually. A look at Real Salt Lake's current mark: http://www.sportslogos.net/logos/view/39441222010/Real_Salt_Lake/2010/Primary_Logo Primary logo detail Alternate logo detail Wordmark logo on team color backgrounds