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Hi all, Recently I was browsing the internet and noticed a lot of teams had rejected rebrands or renames that never quite made it to the final product but were awfully close. Thus, I felt it would be cool to do a design series on those rejected rebrands. There are two categories of brand rejection that I will be going into: 1) The rejected brand names either during a team creation or name change (8 teams, 2 in each sport) 2) Teams whose relocations fell through and never happened (4 teams, 1 in each sport) Hope you like this series. Without further ado, let's start this one off with what would've been one of the worst and most outdated team names in all of sports: Rocky Mountain Extreme (1995: Would be branded as the Colorado Avalanche instead) The logo is based directly off concept images for what would have been the logo for the Rocky Mountain Extreme. I updated and refined some aspects of the logo and applied the Avs color scheme to it as well. The uniforms are also partially based on the design of the Avs uniforms originally, but made some alterations to make the appearance more 90s (namely the rough, snowy font).
