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Been a while since I posted anything here, but I thought I'd share this fun little test piece I made recently. Im lucky, I get to work in sports through the animation work I do, but it means I don't get to do a whole bunch of logo work these days. in response to the Washington rebrand, I was interested in the Redwolves mascot name. It gave me an idea for a concept that sought to source a little of the old visual equity without a specific reference to native people. I understand they likely want a clean break from this, but this was just a thought experiment. My rationale is that there are multiple pirates and crossed swords in the league, why not multiple arrow heads? Anyway, the aim was to make a fun rebrand video (I'd love to get back into more sports branding in that regard) and feature a quick logo design. My uniform is terrible, so anyone who wants to take a crack at making a better version, go ahead. If I get time, Ill retexture the player with a better design. Link to the associated video posted to twitter below. Hope you like it.
As a Washington Redskins fan, I totally embrace the name change. Although it is a sad day when we turn our backs on the teams whole identity by dropping the Native American theme entirely. Most of the suggestions for a new name are unsuitable and leave me underwhelmed. But one that really stands out and has the most potential is the 'Washington Redwolves'. This has the obvious advantage of retaining the colours. Keeping the #HTTR and the fight-song (with some updated lyrics). It would be a mistake to abandon the teams long and storied history...this could work nicely as a viable evolution.
This is just a concept I cooked up this week, being off work and not really having much to do. I have had it in my head ever since Illinois redesigned their entire athletic identity a couple years ago. While the new uniforms are miles better than the dated, piping-heavy uniforms from the 2000's, there are some pretty careless striping inconsistencies and design choices that I just don't agree with, so that being said, here is my take on the Fighting Illini. I decided to take the current font and return the classic Illinois script to the helmet because I have always had a soft spot for it for some reason, and IMO, the block I is too vertical to be a strong helmet logo. The orange helmet would be a traditional metallic or molded shell, not the anodized look Illinois has sported since the redesign. I tweaked the sleeve stripes on the blue and orange jerseys and also went with a more traditional full stripe on the pants and adjusted the striping proportions. The new uniforms also have single color numbers to evoke a classic feel as well. I don't really see the need for a white or blue helmet because I think the orange helmet is the strongest and is most often associated with Illini football. Obviously each uniform element would be interchangeable so the team could mix and match up to 9 combos, which is plenty as far as I'm concerned. Hopefully I have actually improved on Illinois' look and I'd love to hear what everyone thinks. Any comments and feedback would be appreciated, thanks for taking a look. Since this has turned into a little series, I thought I'd go ahead and include a list of the teams I plan on redesigning throughout this project: Already Done Illinois W. Virginia Cornell Arkansas St. Dartmouth Northwestern North Dakota State