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The Battle of Seattle "I love the smell of potential expansion in the morning". The rumour of Expansion is great for the creative juices. It offers up a new entity; a clean slate; a blank canvas. I'm gonna putter around with 9 different concepts. I'll explore the logos, uniforms, mascots, promotions and merchandise for each one. Some of the stuff, you'll have seen before in previous threads, but there'll be a ton of new material. It'll be a long one, so get comfortable, and let the "Battle of Seattle" begin... First up...The Seattle Metropolitans...
So, with all of the hubbub around the NHL expansion to Seattle, Washington, I was inspired to whip up a set of concept logos for the new hockey club. Frankly, I'm in love with the Sockeyes as the name for the new team. It's fun, local, unique and lends itself to some great color schemes and imagery. Here are some of the images I took some inspiration from as I was designing my logos. I played around with a few color schemes, all of which focused on the distinctive red and green of the spawning Sockeye Salmon. I tried black, and dark green as the third color, but eventually settled on navy blue as the complimentary color to red and green because Seattle sports teams are kinda known for their use of navy blue and more importantly, I thought it looked the best. Color Scheme (with goofy marketing-speak color names): The primary logo I created features a swimming salmon, its powerful tail propelling it upstream, with its intimidating teeth on display: The alternate logo/shouder patch is the letter S dressed up as a sockeye salmon. I was inspired by Native American-style illustrations in the design of the alternate logo, albeit a heavily simplified and stylized version: That's it for now. Thanks for having a look and please feel free to offer C&C because this is far from a finished product. Thanks again.