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Found 19 results

  1. I'm a big fan of vintage logos so I decided to try my hand at updating the Texas Longhorns logo. C & C is always welcomed! *EDIT* Here's an index of all the updated logos done as of 2/16/2015 in this thread courtesy of Doyle524 & davidmiller5. Thank you! http://boards.sportslogos.net/topic/95922-updating-vintage-logos/?p=2209439
  2. This is a topic I've been wanting to dive deeper into for a while now, and after coming across an excellent thread topic (actually two) by @QCS, and one statement in particular, I've decided to do just that. Before I continue, I wanna say this: I see a lot of "best of" (or "worst of") topics of discussion both in the Creamery and elsewhere. That word "best" is incredibly subjective, and without some concrete substantiating criteria by which to measure it, it can pretty well leave the interpretation up for grabs. When I see it, my first inclination is to ask the question, "By what metric are we measuring "best"?" (Thankfully, @QCS actually answered that in his thread, so props for that.) And--not directed to anyone in particular, just making a point--"favorite" is not equivalent to "best", but I've seen it happen all too often around these parts. So I just want to establish that point real quick. Now, back to the brand identity thing, the purpose of this thread. We've had this discussion around these parts before in years past, but now that I'm further along in my career and life experience, I'm going to lay out the way in which I break this down now, that it might clarify some things for anyone for whom this may not be too clear. (And bear in mind that my explanation is just one explanation--but it is not THE explanation, so feel free to contribute your own input on this. it's a discussion thread, not a domineering thread.) First of all, the subject of brand identity is a little more complex than some realize, and although I personally can separate the two into something somewhat black and white, both brand and identity need each other to function, as they really do work in tandem. That said, here's how I break this down: visual identity and brand. Follow me on this. The visual identity, I say, is what you're looking at. Since we're talking about sports, let's call that the sum total of logos, uniforms, team colors, fonts, etc, and how they're all used. All of that visual stimuli tells you who (or what) that team is. In that way, it's just like advertising. The core purpose of advertising is to make one aware that a product or a service exists. (In this case, we can swap out "product or service" for "sports team"). That's it...just simple awareness. The way in which that advertising is used is what gets one's brain to churning, and that leads into the second part: the brand. Some think that a logo, for all intents and purposes, is the team's (or company's) brand, and while that is not incorrect, I think that it may be incomplete. Let me give you what I mean. When we speak of a brand, that takes into account the sensory and emotional stimuli and feedback one experiences upon viewing. That engages the subconscious part of the brain (which, scientifically, is roughly 95% of the human brain). This is the reason why, when one looks at the current San Diego Padres, absent a present emotional connection to the team, one is likely to think firstly not of the Padres, but of UPS--because UPS's signature color is brown, and it's been buried so deep for so long into our subconsciousness that more often than not, if you see that color out in the wild, UPS is probably the first place your mind will go. (For those who remember that thread, a whole lot of that particular tangent of conversation happened in there, too.) UPS may have originally designated that color on purpose to distinguish themselves, but the point is: look at the effect it's had on our minds all these many years later. I'll use another example: pinstripes. Unless you're primarily wired in the business world, your mind may have gone to the realm of sports first when you saw that word, and if that was you, this next part is for you. Many teams in MLB use pinstripes for their uniforms--but unless you have a preexisting emotional connection to one of those teams, what team did you likely think of first when you saw "pinstripes"? I'm willing to bet dollars that it was the New York Yankees. Why? It's because they've a/ had them so long and b/ had so much success in them that their visibility is so buried into our subconsciousness that anytime we hear or see "pinstripes" that's likely the first place our minds will go. This speaks, in a way, to marketing. Whereas the core purpose of advertising, as I mentioned in the previous paragraph, is simply to make one aware that a product or a service exists, the core purpose of marketing is to persuade one to partake of said product or service, and it uses advertising to do that. I like to use that analogy to illustrate the difference between and at the same time the cohesion of visual identity and branding, which is how we get brand identity. Now, there's one more aspect I want to touch on here: what you look at and how you respond to it are steps that are carefully thought out in the strategy process of brand building (if one is smart, that is). Those of us who've been in this arena know all too well about this one--we call them "vision boards" or "mood boards". That's basically the storyboard, or storyboards, that are used to help us get from concept to completion. (This phase is where a good art director and project manager can make all the difference in the world.) Why do I draw this out? Because while the organization can have a goal of what they intend for their brand identity to represent from their side, the end-user or consumer (or sports fan, in this case) can interpret the finished product an entirely different way. The best results come when the end viewer's interpretation and emotional response matches or exceeds the vision and goal put forth by the organization. When that doesn't happen, or when there isn't a clear focus in that strategy and planning process on the back end, that's when you end up with stuff like the LA Rams--interpretations can be all over the place. I guess to sum all that up...when looking at brand identity, it's two sides to the same book: the inside content, and the outside cover. (Side note to aspiring authors: bear this in mind when looking to publish...just as important if not more so as the content of the book is the cover of the book, since that's what eyes will see on the shelf first, and while the long-held adage "you can't judge a book by its cover" may hold some merit, business wisdom merits that you defintely had better have an attractive cover--and a catchy title--to persuade someone to pick that book up in the first place.) When the emotional interpretation and response to a brand identity matches up with the organization's vision and purpose for the same, that brand identity tends to be a success. Of course, there's no better marketing strategy than winning, either, which is how the brand identities of the Yankees, Packers, Cowboys, Steelers, Maple Leafs (for the most part), and Red Wings (to name a few), as well as Penn State, the Alabama Crimson Tide, (the) Ohio State Buckeyes, Michigan Wolverines and USC Trojans have remained so ubiquitous over time, despite several of them probably not being the most visually appealing on their own if one was to separate the prestige from the threads (especially Alabama and Penn State). Anyway, I just wanted to provide a little science behind how this concept works, and allow you to build out and draw your own conclusions from there. Test yourself out on different brands and identities out there and see how you interpret them, or write out a list of colors and see what your first association with those colors are, and see if it's either a well-known company or a particular sports team. Report your findings here.
  3. So I've been doing a few redesigns of community college logos lately which I placed in my other thread but after thinking about it for a while now I decided to start a new one since they're really not vintage logo updates (well the Delgado is but I still consider it a redesign). If anyone has seen these already in my other thread & feel I should just keep them over there please let me know so I can shut this one down. Thanks! First up is the Delgado Dolphins, as always C&C welcome.
  4. Pretty simple explanation. Have you ever looked at any sort of logo for an extended period of time and noticed something in it that you've never noticed before? I was just watching TV and a Jimmy Dean's Commercial aired. I noticed the "J" in the JD logo is actually a cowboy boot. Man, did it make me feel dumb for never noticing that in the years I've been exposed to the logo.
  5. Does any one here have ties to LSUA or know anyone who does? They held a logo contest back in August & have yet to post anything about it. Wondering what became of it, I've tried to make contact but haven't had much luck. Below is the add they posted. If this is not the right place for this by all means please move it to where it belongs, thnx! https://www.lsua.edu/news/noteworthy/2017/08/01/lsua-athletics-logo-contest
  6. Put any logos you think are on here.
  7. Quick story, I went to college in a small town in Texas called Nacogdoches and their high school team is the Dragons and I didn't care for their logo. They used the Mortal Combat dragon in the state of Texas. So I did a little tweaking to catch it up to the times and to not poach another logo. Let me know what y'all think. Old Logo My Concept
  8. Never been a fan of the Seattle Sounders badge - been mulling over ideas for the last few months, finally tried it out, fairly happy with the outcome but C/C always welcome. some of the wordmark looks a little clunky, but it's a draft so maybe just ignore that for now, I'm aware. Thanks guys!
  9. Never been a fan of the Seattle Sounders badge - been mulling over ideas for the last few months, finally tried it out, fairly happy with the outcome but C/C always welcome. some of the wordmark looks a little clunky, but it's a draft so maybe just ignore that for now, I'm aware. Thanks guys!
  10. Hello, this is my first post on the boards. -- I have a question for you... Is this the worst logo of all time? http://www.sportslogos.net/logos/view/532655630/Lake_Superior_State_Lakers/0/Primary_Logo Give feedback!
  11. Hey guys. Now I don't know if you would consider this a "concept" or a wallpaper, and I don't know if I stole someone's idea, I know I'm not making sense, but here I go. Recently, I have come up with "Sports States", and I don't have any words to describe the idea, so I'll give you guys an example. Yes, these are wallpapers. But I don't really want to explain much, sizes may vary, blah blah blah, etc. All I'm saying is that I'm making these "wallpapers" and I am also accepting requests for wallpapers. All you have to do is give me a conference or a league division (I'm not doing full leagues) and I will whip up a nice Sports States wallpaper for you. I will allow requests for most sports (Although I'm not sure about lacrosse), if it's college, professional or sometimes high school sports, I would allow it. I don't want to get this too long so I'm ending this post and I will start accepting requests.
  12. This is inspired by a blog of the same name i read about a year ago. They had listed their best logos from each major sport in the US. I wanted to see if i can do the same. Besides that i just wanted to know peoples opinions. First post will be later today. We start with the American League in the MLB.
  13. ren69

    SEATTLE SPACEMEN

    Just wanted to share a new logo design I just completed of a football fantasy league team for a member of these boards. As always C&C welcome. Thanks for checking in!
  14. A couple years ago I found the absolutely insane basketball warmup jersey below that was made in Russia. It has 17 different sports logos embroidered on it, most if not all of them American or American influenced. One funny aspect of these logos is even though this is a basketball warmup jersey and most of the logos are basketball related, 7 of them are baseball related. So you have a mixture of both basketball and baseball logos, and two logos are ripoffs of WNBA logos. Below is a photo of the front of the jersey followed by closeup photos of all the logos that appear on it. As you'll see some of them are pretty hilarious, my favorite being a "69" version of an old 76ers logo. You can't make this stuff up! Here are the pics: I didn't know there was a limit to how many photos you can put in one post so the above logos appear on the left side of the jersey, I will post the right side logos in a second post to this thread.
  15. With all the talk about the new Raptors logo coming out soon... I wanted to play around with a different way to use the Raptor in a circular logo. I thought having the Raptor incorporated into a basketball was kinda cool.
  16. Hey Guys! So this last march Disney did a March madness for all their rides and came out with logos for all of them. ( You can see them on the Disneyland and Walt Disney World Facebook pages) I'm a huge disney fan and wanted to take a stab at some of the team Identities they came up with. I think I'm going to try and do a logo from each land as well as a uniform for various sports. But Probably just hockey to be honest. As always C&C is always Greatly Appreciated!! First Up: The Tomorrowland Rockets
  17. I am starting a thread for logos in sports that are really cool but are not commonly viewed as such. You people can post anything you think belongs here. I will not be posting Basketball but if you want to, That's Fine. (I just don't follow that kind of stuff.
  18. Howdy Guys I'm working on this logo set for a team I've come up with, the Mexico City Aztecs. I've got a primary and a word mark but I'm open on suggestions on how to Improv them and I also want to come up with a secondary logo and I'm not sure where to go with that. Let me know how to Make this better guys! Also what I should do for a secondary maybe a version of the eagle on the Mexican Flag?
  19. I was on twitter yesterday when the REDBLACKS and CFL twitter feed posted a picture of a guy who took a 28" saw blade and turned it into the new logo... My first instinct when I saw it was the teeth are the wrong way, the guy put the logo on the wrong face and had the teeth of the blade backwards... So I pointed it out... lol Just wondering if I am the only 'logo snob" out there or has anyone done something similar