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After I posted last week about the St. Louis Browns and their design overhaul in the late 1930's, this was the inevitable outcome. It all started by trying to recreate the diamond "B" design in that 1937 photo. That gradually turned into what the team would have looked like if they had stayed in St. Louis a little longer. I wanted to stick with a more traditional feel, so the early 60's made sense. After the diamond badge was done, I settled on the wordmark. The font gives it a sort of light-hearted feel without the impish elf. The dramatic drop shadow is meant to evoke the Browns' look from the early 40's (and in my humble opinion the best colored headspoon of all time). Some teams use birds on a bat. Others have white cleats. In my mind, that multi-colored button placket is the franchise's signature element. It made sense to me it would be retained to some degree through the generations. The monogram on the chest of the road jersey is a subtle shout-out to my hometown Giants' road jerseys of the 80's. And then there's the hats. The home version is a nod to the team's caps of the late 30's with the seam piping. The road cap is a more direct connection to one of the team's final caps before they flew to Baltimore. All in all, some modernized touches to the Browns' identity. As always, comments and critiques are appreciated. Thanks for taking a glance. Browns References
I've always had an odd fascination with the old St. Louis Browns. Partially because of their historic ineptitude on the field, but mostly due to the intriguing lack of a strong visual identity. Much like their NFL counterparts, the team primarily relied on text-based logos and monograms throughout most of their history. Recently, I was browsing the book, St. Louis Browns: The Story of a Beloved Team, and came across the image below. The caption says it's from 1937 when new Browns owner Donald Barnes launched a campaign that included fan submissions to find a new logo for the team. They'd eventually settle on a pretty nice looking shield. But all the various options presented are pretty astounding, especially for that era. There's plenty of elfin options, perhaps foreshadowing the only real graphical caricature the team would officially adopt in their final years before packing up for Baltimore. Others that suggest a completely different team identity like the anchor and rope mark just above Bill DeWitt's head (man on the left), silhouette of two bears(?) on top of a ball, a griffin(?), a bulldog and something with a "Brown-Eagles" crest. Most bizarre of the bunch by far has to be the disembodied bulging arm wielding a bat. A few more options feature generalized baseball imagery. Swinging batters, balls and bats feature prominently. Personally, my favorites are the stylized "B" inside the diamond behind DeWitt, the scrawling "Brownies" wordmark between the two men and the art deco style wordmark on top of the bat in the dead center. Even the "Browns" inside the circle around the swinging batter isn't bad. It has a sort of baseball equivalence to the Cleveland Browns plain football helmet logo. Anyways, thought this was an especially interesting behind the scenes look at the design process for an underwhelming 1930's baseball team. Would a more "exciting" logo have kept the team from moving to Baltimore? No way. But it's fun to think what could have been.