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  1. So I did a thing I've never done before and I took a stab at a soccer badge concept. I've always appreciated the aesthetics of a good soccer badge, but I've never been a huge soccer fan to be honest. On that note, I don't really know what the prospects of an MLS club in St. Louis are, but I chose to do a St. Louis logo because I think the city has a ton of imagery to draw upon for a great soccer crest. The Arch is the most iconic symbol of the city, so I started with that overall shape that I thought would be unique and stand out among the other logos in the MLS. I also wanted to include the awesome stripes from the city flag. Cliche, I know, but I love the way the blue stripe between the white stripes mimics the Mighty Mississippi. decided to stay away from the Fleur de Lis because Montreal already uses it in their crest. I'm definitely not in a place where I think i have a finished product and I am definitely open to criticism on any and all aspects of the logo. Too simple? Bad color scheme? Nothing is off limits because I am not confident in my ability to to design a soccer crest. Thanks for taking a look and please let me know what you think.