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Being from St. Louis I was super pumped about the official announcement that we were getting an expansion team last week. So, I immediately started work on concept jerseys, with full kits to be made out of my favorites later. At this point, we don’t know now the current USL team will be involved, so colors and crest designs are wide open. I just used the current crest but recolored it for each design. I added a St Louis company to be the jersey sponsor on all of the concepts. First up I think is my strongest design. Lions Choice is a regional chain of roast beef restaurants for those of you who have not experienced it’s deliciousness. Think Arby’s but better in every conceivable way. The pattern at the top is supposedly the waveform of a lion roaring. I’m suspicious about that claim but at least it looks cool. Next is a design inspired by the 1950 World Cup jersey. There were 6 St. Louisans on that team so I put 6 Fleur De Lis on the sleeve. The sash stripe is based on the St. Louis Flag. Emerson Electric is a St Louis company that’s been around since like the 1890s so it seemed an appropriate sponsor. Panera Bread started out here being called St Louis Bread co. and is still called that in the St. Louis area. Realistically they’d put Panera on the if they did sponsor the jersey to avoid confusion but I like the thought of putting them Saint Louis on the front. The next two aren’t as strong as these 3 I think. They look fine but there’s nothing that really stands out about them. I’ve never done soccer concepts before and honestly it was way harder than expected. There are no rules with soccer kits, any design goes, so I tried to stay mostly traditional but that’s a fine line to walk between classic and boring. Anyway please C and C. Thanks
So I did a thing I've never done before and I took a stab at a soccer badge concept. I've always appreciated the aesthetics of a good soccer badge, but I've never been a huge soccer fan to be honest. On that note, I don't really know what the prospects of an MLS club in St. Louis are, but I chose to do a St. Louis logo because I think the city has a ton of imagery to draw upon for a great soccer crest. The Arch is the most iconic symbol of the city, so I started with that overall shape that I thought would be unique and stand out among the other logos in the MLS. I also wanted to include the awesome stripes from the city flag. Cliche, I know, but I love the way the blue stripe between the white stripes mimics the Mighty Mississippi. decided to stay away from the Fleur de Lis because Montreal already uses it in their crest. I'm definitely not in a place where I think i have a finished product and I am definitely open to criticism on any and all aspects of the logo. Too simple? Bad color scheme? Nothing is off limits because I am not confident in my ability to to design a soccer crest. Thanks for taking a look and please let me know what you think.
Here's a logo, some kits, and some mockups I put together for a potential MLS expansion team in St. Louis. After looking around a bit, the expansion might not be realistic, but I can dream, right? Anyways, here's what I made. *Arena mockups not mine *Arena mockups not mine *Arena mockups not mine And that's it! Keep in mind I didn't make any of the arena mockups, but the rest of the work is all mine. Rip it apart.