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  1. This is a rebrand concept for a Canadian National Lacrosse League team, the Toronto Rock. As far as I know, plenty of people, fans or haters, have been unhappy with the team's brand identity. People don't like the name "Rock" – same goes for the logo package. So, here are the revamped Rock: The Toronto Brave Hearts! Firstly, I think that "Brave Hearts" sounds great, heroic, bold and energetic. Since Canada is a member state of the Commonwealth of Nations, "Brave Hearts" as the team's new name is even more fitting. Plus the fact that a "Brave Heart" is also a Lacrosse slang term: two players from each team take the field, a goalkeeper and a middie. The two middies face off and go one-on-one full field until one scores! The logos (primary, secondary and word mark) should be self-explaining. Link to the current logo: http://www.sportslogos.net/logos/view/yiushkst67wuyppfkxg18f94j/Toronto_Rock/2010/Primary_Logo