Colorado Avalanche logo redesign

[Quackcom 8]

Hello All,

Here is my first post on this awesome forum. I've been playing around with redesigning a few NHL logos, here's my take on the Colorado Avalanche. Basically making the "A" a mountain. Please let me know what you think.

A big shout out to davidson on his logo presentation video.

[jmoe12 445]

Great job. Maybe use the burgundy instead of black and lower the "cross" of the A a little bit so it's easier to recognize.

[Christian Legault 17]

Looks really sharp. Agree with the comments made by jmoe12

[GFB 1,581]

I think you're onto something here... the perspective is really, really good. But right now, I don't see an "avalanche of snow," I see a hanging curtain being blown by an open window. It's also a little too long on that right side... pulling the puck up closer to the base of the mountain would help achieve a little more balance in the design.

[LoyolaProp1 17]

I really like the idea, but the fact that its an "A" gets a little lost in it. If you could simplify or clean it up to make it a little more apparent, you're onto something.I also miss the burgundy a bit.

[Quackcom 8]

Thanks guys, I'll try it out.

[CyGuy5 14]

I like this a lot. maybe clean it up a bit, but other than that its really good. could we see what this would look like on uniforms?

[Quackcom 8]

Thanks CyGuy5, I'll give it a go when I get back from holidays.

[seancarter 25]

concept needs some work on it

[DNAsports 1,691]

concept needs some work on it

well no crap...

Anyway as the previous comments have said, you can see an "A" but it needs to be more defined and noticeable

[WSU151 5,833]

I think you're onto something here... the perspective is really, really good. But right now, I don't see an "avalanche of snow," I see a hanging curtain being blown by an open window. It's also a little too long on that right side... pulling the puck up closer to the base of the mountain would help achieve a little more balance in the design.

I see a dude with long hair.

[Bort 1]

It's late, so perhaps I'm reading the OP wrong, but the "A" is already a mountain, is it not,?

I'd agree you are making it more "mountain-y" I also think it is less an A.

I also prefer the more graceful, yet likely less realistic, snow path on the existing logo which helps form the A. It also portrays a controlled powerful force of nature, in possession of the puck, by intent in design. As opposed to just sort of dumping a huge uncontrolled load of snow off the side of the mountain that happens to contain a puck.

The existing logo illustrates the avalanche, and the power of the avalanche, as an intelligent entity. Yours is more of just a mindless natural disaster.

I've seen complaints about the Avalanche logo, I don't really get it. Unless you are changing the name of the team, I think it is a good logo.

[miltonANDlumbergh 169]

As an Avs fan I really like. It's almost time for an upgrade and this is really cool. good job.

[Quackcom 8]

Alrighty, here is the next pass with a couple of the suggested modifications:

I made the A more legible

I tried to integrate the puck into the snow more. This is a bit tricky and may still require some work, I think the current Avs logo has the snow engulfing the puck too much but I'm undecided if the little snow "fire" balls are working yet.

Thanks for your input.

[LoyolaProp1 17]

Much better. I prefer burgundy to purple, but overall its a great look. The A is much more apparent.

[GFB 1,581]

I don't think it's working.

Here's a picture that should help:

An avalanche should look like a waterfall at the top and a thundercloud at the bottom. Right now, I think your design has too much twisting-motion at the top and not enough "thunder" at the bottom. Think of it less as a river of snow (like their current logo portrays it) and more like a waterfall.

[Quackcom 8]

This one any closer? It's getting a bit complex in the snow/puck area.

[GFB 1,581]

Personally, I think the top of the avalanche is still too "twisty," but I think the top of the puck is looking much better... Needs a little work on the bottom though.

[Frenchie 126]

A couple of things.

I like the way you've positioned the light blue and white, really gives it relief.

I feel the logo is still too close to the existing one, and most importantly, it is way too "off-centered" for my liking, I tend to like symetry.

But I have to admit that I like your overall treatment, I wished I knew how to work contrasts in shades like this. (p.s. I want burgundy too).

[wonderbread 382]

IMO your logo is too much like the original and changed it in a way that made it worse. I say start from scratch and go for a different idea.