Shmee

Columbus Crew to Unveil New Logo October 8

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EDIT: Jinx! You all owe me a Coke.

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Not crazy about the name change, but that crest is great looking. Fantastic update.

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Huge upgrade, but pointless white keyline is pointless.

A third circle in MLS. Too bad this wasn't in the league last year; then maybe NYCFC could have had a shield instead.

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That's beautiful. I really like that. Classically styled, but that negative-space shield is modern. Thoroughly impressed, top work!

Only thing I'd say is that I hope they do put the star above it.

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I think it's a pretty good upgrade on the previous - although my eye keeps getting drawn down to the gap between the 'CREW' and the 'SC'. That part just looks a tad unbalanced to me...

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Clever of the 96 shield to recall the shape of the 96 logo. Though maybe it should've been a hard hat.

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It looks nice, if not generic. I miss the three guys, and eagerly await their inevitable return.

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Pointless keyline is pointless on yellow as well.

I hope you all like brand-speak:

http://thecrew.com/newcrew

Hey, they stole the "upward stripes is upward motion" from MLS!

So glad they saved that nonsense as an image. Can't cut and paste, but I loved that they polled their season ticket holders and discovered that they didn't know the Crew was a soccer team. What?

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Clever of the 96 shield to recall the shape of the 96 logo. Though maybe it should've been a hat.

I think it's perfect that the old shield is in the new badge. Well done Crew

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This hype man is tone deaf.


Clever of the 96 shield to recall the shape of the 96 logo. Though maybe it should've been a hat.

I think it's perfect that the old shield is in the new badge. Well done Crew

I really like that as well, reminds you of the past, while looking forward to the future.

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Ummmmm. Anybody else notice that Chivas isn't on the logo sheet with all the other teams?

Webpage-Layout_09-1_0.jpg

Wasn't there an issue with the team? IIRC they were about to fold with a new LA team coming in 2017.

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Ummmmm. Anybody else notice that Chivas isn't on the logo sheet with all the other teams?

Webpage-Layout_09-1_0.jpg

One of these logos is not like the others...

Anyway, great update for Columbus. I love the combination of the diagonals and checkers, and the nod to the original crest is perfect.

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Ummmmm. Anybody else notice that Chivas isn't on the logo sheet with all the other teams?

Webpage-Layout_09-1_0.jpg

Wasn't there an issue with the team? IIRC they were about to fold with a new LA team coming in 2017.

Thats the rumors but nothing has been confirmed yet. This is the first real evidence that it might be true.

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Even if it weren't true, Chivas were allegedly rebranding next year anyway.

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Pointless keyline is pointless on yellow as well.

I hope you all like brand-speak:

http://thecrew.com/newcrew

Hey, they stole the "upward stripes is upward motion" from MLS!

So glad they saved that nonsense as an image. Can't cut and paste, but I loved that they polled their season ticket holders and discovered that they didn't know the Crew was a soccer team. What?

But people will miss out on pure gold...

A circle references german soccer.. an inner circle makes an O like Ohio.. lol. One of the best "worst" yet

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