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Nationwide new retro logo


keynote

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I think the old rectangle was an attempt to symbolize stability. Not sure if it worked, but I liked when they used it to frame content; it was a precursor to USA Today's dot/circle.

That being said, the retro eagle is better.

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They've been using the "new-retro" logo for a while now.

This article makes it seem as if it's a new launch.

http://www.mediabistro.com/agencyspy/ogilvy-unveils-new-nationwide-logo-in-peyton-manning-ad_b71182

Also, the Nationwide site is -- at least, as of today -- still using the rectangle logo.

So, if this is indeed a complete rebrand, they're rolling it out in sloppy fashion.

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They've been using the "new-retro" logo for a while now.

This article makes it seem as if it's a new launch.

http://www.mediabistro.com/agencyspy/ogilvy-unveils-new-nationwide-logo-in-peyton-manning-ad_b71182

Also, the Nationwide site is -- at least, as of today -- still using the rectangle logo.

So, if this is indeed a complete rebrand, they're rolling it out in sloppy fashion.

http://www.nationwide.com/

I don't see the rectangle logo anywhere, perhaps you just saw it right before they switched an hour ago or whenever they did it.

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i wish the line art on the eagle was thicker and the N was thinner. there is such a contrast in weight between every element its a bit off putting and worries me a little about small sizes. but overall, its good enough

the old rectangle is a cool mark IMO. i echo what Keynote said about it. it's bank branding 101 really, blue for "trustworthy and friendliness" and a square/rectangle for "strength". obviously it leads to being a great cropping devise. if the brand grows the way one would want it to it becomes no less communicative of those things or less generic than Nike's wing or CBS's eye. its a pure "work horse" of a logo doing no more than it absolutely has to while still being flexible enough to do things like this

nweducationad.jpg

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They've been using the "new-retro" logo for a while now.

This article makes it seem as if it's a new launch.

http://www.mediabistro.com/agencyspy/ogilvy-unveils-new-nationwide-logo-in-peyton-manning-ad_b71182

Also, the Nationwide site is -- at least, as of today -- still using the rectangle logo.

So, if this is indeed a complete rebrand, they're rolling it out in sloppy fashion.

http://www.nationwide.com/

I don't see the rectangle logo anywhere, perhaps you just saw it right before they switched an hour ago or whenever they did it.

They're certainly in the process of updating their site; the mobile version won't even working for me (at least, not on my Nexus tablet). Another sign that this rebrand rollout is being mishandled.

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The now former rectangle was very effective. At least for me, even with out the words, the blue rectangle with the slightly wider bottom was instantly recognizeable as Nationwide. Also, as a customer, they did a really good job with consistency with that mark.

The new one is an upgrade, however I think the bashing of the square isn't necessarily justified. You need to look at things in context, and while in a vacuum the square looked like just a square, within the context of the entire program, it was IMO a strong mark that was used well.

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