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The Golden One

Southwest new look and livery

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As long as their customer service and inflight experience doesn't change, I'd be fine if there logo was a picture of a massive crap swimming in a toilet bowl.

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Why does it not say Southwest on the tail wing? It looks ridiculous with the windows messing it up.

They should bring back the gold planes. I loved that.

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The new rebrand is generally pretty good but the whole paint scheme is a hot mess because they stuck the "Southwest" wordmark amongst a sea of windows. It leaves me without a clear impression of what airline it is because I can't fully read the damn name despite it being in huge font. This is an example of where less is more IMO - the state livery jets are more effective in communicating the brand because the Southwest wordmark (though way smaller) can be read easily, with the eye attracted to the tail with bright, vibrant colors. I really wish they would go with a variant of this tail for the main scheme.

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