Chicageaux Posted September 18, 2014 Share Posted September 18, 2014 I don't hate it.Major League Soccer presented by UPS Link to comment Share on other sites More sharing options...
wonderbread Posted September 18, 2014 Share Posted September 18, 2014 Just wow that is awful. Who could look at that and think that was a soccer logo? Link to comment Share on other sites More sharing options...
AJM Posted September 18, 2014 Share Posted September 18, 2014 More than likely placeholders until the real one comes out. Link to comment Share on other sites More sharing options...
dbadefense1990 Posted September 18, 2014 Share Posted September 18, 2014 I could literally regurgitate the same logos on MS Paint if I wanted to. I am not looking forward to the new, official league logo with these team-wise shields lingering. Link to comment Share on other sites More sharing options...
Louis Posted September 18, 2014 Share Posted September 18, 2014 I don't know whether it's official or not but this has been posted by the MLS twitter account. https://amp.twimg.com/v/31cdf0d4-9bbb-4bef-b563-6159b1680c59 Link to comment Share on other sites More sharing options...
Louis Posted September 18, 2014 Share Posted September 18, 2014 Confirmed: http://www.si.com/soccer/planet-futbol/2014/09/17/new-mls-logo-crest-shield-major-league-soccer Link to comment Share on other sites More sharing options...
Berlin Wall Posted September 18, 2014 Share Posted September 18, 2014 http://www.mlssoccer.com/nextThis ain't so bad! Link to comment Share on other sites More sharing options...
Gothamite Posted September 18, 2014 Author Share Posted September 18, 2014 Hmm. Not as bad as I feared, but too simple, I think. The old one was too literal, but this is too abstract. And I'd rather have the NYCFC version use navy and orange; the sky blue half is going to disappear against the sky blue shirt. At least the Galaxy's patch is contrasting. Link to comment Share on other sites More sharing options...
ColeJ Posted September 18, 2014 Share Posted September 18, 2014 it actually looks really nice in the FC Dallas package.... but that's because they look like they were designed at the same time, by the same person. Link to comment Share on other sites More sharing options...
wonderbread Posted September 18, 2014 Share Posted September 18, 2014 What do the stars represent? Link to comment Share on other sites More sharing options...
Gothamite Posted September 18, 2014 Author Share Posted September 18, 2014 "Club, community, and country". Link to comment Share on other sites More sharing options...
GFB Posted September 18, 2014 Share Posted September 18, 2014 I'd like it a lot more if the slash didn't escape the shield for no apparent reason. Link to comment Share on other sites More sharing options...
GFB Posted September 18, 2014 Share Posted September 18, 2014 Also, the stars should have been placed in the bottom quadrant, because according to their own infographic... "Nothing happens after halftime." Link to comment Share on other sites More sharing options...
wonderbread Posted September 18, 2014 Share Posted September 18, 2014 "The perimeter represents the lines that mark off the field of play." I didn't realise a soccer field was in the shape of a shield, that is a huge reach if I must say for symbolism. Link to comment Share on other sites More sharing options...
Gothamite Posted September 18, 2014 Author Share Posted September 18, 2014 Most of the corporate-speak that accompanies unveilings is. But this is Nike-worthy nonsense. Link to comment Share on other sites More sharing options...
kmccarthy27 Posted September 18, 2014 Share Posted September 18, 2014 Given the color schemes and such for each team, I thought Chivas USA was getting rebranded. Why waste the time to show a logo color scheme that could potentially not be there in the next season? Link to comment Share on other sites More sharing options...
MDGP Posted September 18, 2014 Share Posted September 18, 2014 Wow, that is a some serious design BS in that infographic. I know they felt they needed reasons for the elements (I mean, we've all done it), but their explanations are clearly trying too hard."The second half is an open white space that brings you in and out of the MLS world."What does this even mean?------------------------The shield itself int bad. It's a big empty and the should remove the random extension of the slash, but otherwise it is passable. Link to comment Share on other sites More sharing options...
Gothamite Posted September 18, 2014 Author Share Posted September 18, 2014 Given the color schemes and such for each team, I thought Chivas USA was getting rebranded. Why waste the time to show a logo color scheme that could potentially not be there in the next season?Why not? Better than one blank entry. Until the team is sold, rebranded or folded, they'll need a logo too. Link to comment Share on other sites More sharing options...
mmajeski06 Posted September 18, 2014 Share Posted September 18, 2014 Reminds me of my fraternity from college's logo: Link to comment Share on other sites More sharing options...
Davidellias Posted September 18, 2014 Share Posted September 18, 2014 it's ok, but it feels kind of Bland in all honesty. Also how long till the Nation of Singapore sues for infringement? Link to comment Share on other sites More sharing options...
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