Gothamite

Major League Soccer unveils new logo

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More than likely placeholders until the real one comes out.

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Bxw-K8UCcAAP2Om.jpg

I could literally regurgitate the same logos on MS Paint if I wanted to. I am not looking forward to the new, official league logo with these team-wise shields lingering.

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Hmm.

Not as bad as I feared, but too simple, I think. The old one was too literal, but this is too abstract.

And I'd rather have the NYCFC version use navy and orange; the sky blue half is going to disappear against the sky blue shirt. At least the Galaxy's patch is contrasting.

adidas_LA_Crest_horizontal.jpg

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it actually looks really nice in the FC Dallas package.... but that's because they look like they were designed at the same time, by the same person.

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I'd like it a lot more if the slash didn't escape the shield for no apparent reason.

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Also, the stars should have been placed in the bottom quadrant, because according to their own infographic... "Nothing happens after halftime."

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"The perimeter represents the lines that mark off the field of play."

I didn't realise a soccer field was in the shape of a shield, that is a huge reach if I must say for symbolism.

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Most of the corporate-speak that accompanies unveilings is. But this is Nike-worthy nonsense.

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Given the color schemes and such for each team, I thought Chivas USA was getting rebranded. Why waste the time to show a logo color scheme that could potentially not be there in the next season?

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Wow, that is a some serious design BS in that infographic. I know they felt they needed reasons for the elements (I mean, we've all done it), but their explanations are clearly trying too hard.

"The second half is an open white space that brings you in and out of the MLS world."

What does this even mean?

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The shield itself int bad. It's a big empty and the should remove the random extension of the slash, but otherwise it is passable.

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Given the color schemes and such for each team, I thought Chivas USA was getting rebranded. Why waste the time to show a logo color scheme that could potentially not be there in the next season?

Why not? Better than one blank entry. Until the team is sold, rebranded or folded, they'll need a logo too.

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it's ok, but it feels kind of Bland in all honesty. Also how long till the Nation of Singapore sues for infringement? :P

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