Conrad.

The NBA's New TV Deal Includes Plans For Ads On Jerseys

Recommended Posts

It seemed inevitable. Well, time to go stock up on adless jerseys while you still can! I just hope this doesn't mean in15 years the Phoenix Capri-Suns play the Denver Chicken McNuggets.

I honestly think as long as they are civic entities that both represent and are supported by cities, their governments, and their taxpayers, they shouldn't have ads on the jerseys.

If they want to be the Nabisco Bulls and the McDonalds Lakers, fine, put the ads everywhere, but so long as they represent Chicago and Los Angeles, they should be forbidden to mix the city with the corporations

Yeah seriously, oh gosh golly we're struggling so much we can't have the city name on our unis anyways, btw guys can we borrow 500 million for a new stadium?

More like build us a new arena, let us keep all the revenues generated, and pay us to play in it if you're the pacers. This whole civic entity fallacy is what's allowed pro sports to screw fans and taxpayers for decades and allows them to continue to gouge fans.

Share this post


Link to post
Share on other sites

Why not pull this off? What if?

r2Jmh10.jpg

Seriously, putting sponsors below the jersey number makes more sense rather than putting the NBA logo at the back.

But honestly, I don't like ads on jerseys at all!

Share this post


Link to post
Share on other sites

Why not pull this off? What if?

r2Jmh10.jpg

Seriously, putting sponsors below the jersey number makes more sense rather than putting the NBA logo at the back.

But honestly, I don't like ads on jerseys at all!

My guess would be that the money is smaller if the ad is on the lower back. If I pay millions to Cleveland, I want my logo to be seen in the same picture with the face of LeBron, non his ass.

Share this post


Link to post
Share on other sites

mod edit

*Please note my intended joke wasn't meant to be a homophobic slur it was more intended to bring up a point example of its context I intended was if Australian courts permitted gay marriage it could be a $70 million a year market for the wedding industry. I do apologies again for my joke not portraying the correct context it intended.

Edited by arcane
homophobic remarks will not be tolerated

Share this post


Link to post
Share on other sites
mod edit

If you're going to post crap like that, could you at least make an effort to use correct spelling and grammar? Cheers.

Edited by Ice_Cap
removed homophobic remark from quoted post

Share this post


Link to post
Share on other sites

As with ads on NBA jerseys, yet the teams cannot put the logo of the jersey manufactuer on game jerseys. Now what if the NBA simply allowed the jerseys manufacturer, which is currently Adidas to put their logo on the jersey. It would be in the same manner Adidas logo is seen on replica and swingman jerseys. If that happened, no harm really done. I just wonder if the NBA is just gonna eventually simply allow that. Now the TV deal doesn't take effect until 2016 and Adidas's deal with NBA ends at the same time. I just wonder, if companies like Coca Cola, McDonalds, etc., will be the "manufactuer" of the jerseys, to use as a loophole to put ads on jerseys.

Share this post


Link to post
Share on other sites

As with ads on NBA jerseys, yet the teams cannot put the logo of the jersey manufactuer on game jerseys. Now what if the NBA simply allowed the jerseys manufacturer, which is currently Adidas to put their logo on the jersey. It would be in the same manner Adidas logo is seen on replica and swingman jerseys. If that happened, no harm really done. I just wonder if the NBA is just gonna eventually simply allow that. Now the TV deal doesn't take effect until 2016 and Adidas's deal with NBA ends at the same time. I just wonder, if companies like Coca Cola, McDonalds, etc., will be the "manufactuer" of the jerseys, to use as a loophole to put ads on jerseys.

The league is not going to bite the hand that's given them their biggest meal ticket ever. If the contract language does not specify the exact details of the uniform ad program to their tv partners they will reach a compromise which will likely involve giving the networks a cut of the revenue or a lump sum of cash etc. Sure there may be some posturing ant whatnot but a deal will agreed upon between all parties.

Share this post


Link to post
Share on other sites

Putting ads on jerseys isn't ideal and it would be disappointing to see the last holdouts succumb, but it is hardly the end of times as some are making it out to be. The AFL which is much smaller and has far less exposure and as such relies on advertising much more has still managed to limit sponsors to a point where it is at least somewhat agreeable with the teams clearly keeping their identity and history intact. As such, I really can't imagine an international juggernaut like the NBA who really doesn't even need ads in the first place turning into European hockey.

16619-geelong-cats-2014-mens-replica-hom

Share this post


Link to post
Share on other sites

Even thought the jerseys aren't similar cuts, I think the CFL does jersey ads well and the NBA should look at these type of ads before pulling a European hockey or a WNBA.

fbo_cfl_redblacks_stampeders_20140809_21

Share this post


Link to post
Share on other sites

I really can't imagine an international juggernaut like the NBA who really doesn't even need ads in the first place turning into European hockey.

You're right. They don't need these ads. And yet, they're going to do it.

So why exactly should we believe they'll exercise any sense of restraint?

Share this post


Link to post
Share on other sites

I really can't imagine an international juggernaut like the NBA who really doesn't even need ads in the first place turning into European hockey.

You're right. They don't need these ads. And yet, they're going to do it.

So why exactly should we believe they'll exercise any sense of restraint?

Because the league wants the ad revenue but not at the risk of losing fans. It's just a much easier sell to say it's for the benefit of the league if the ad placement is not obnoxiously offensive.

Share this post


Link to post
Share on other sites

You're presuming that they think this will lose them fans.

And even so, if they start out small that doesn't mean the ads will still be discreet in year two, or three, or ten. Once they go down that road we're as likely to see a singlet version of soccer shirts. It is, as they keep reminding is, inevitable.

Share this post


Link to post
Share on other sites

What if they limited the adds to headbands, armbands, wristbands and socks? Would that be acceptable?

Share this post


Link to post
Share on other sites

Even thought the jerseys aren't similar cuts, I think the CFL does jersey ads well and the NBA should look at these type of ads before pulling a European hockey or a WNBA.

fbo_cfl_redblacks_stampeders_20140809_21

This is a great example of integration while compromising. Patches/ads look great complimentary at best and not distracting (as much).

Share this post


Link to post
Share on other sites

What if they limited the adds to headbands, armbands, wristbands and socks? Would that be acceptable?

No, that would mean Lebron would have twice the amount of ads on his headband as the rest of the players.

Share this post


Link to post
Share on other sites

What if they limited the adds to headbands, armbands, wristbands and socks? Would that be acceptable?

Again, if you are LG and pay Grizzlies millions per season to display your logo, you need to know that every player is wearing it, in an agreed upon spot. It's not a very beneficial deal if nobody on the team wears a hedband.

Share this post


Link to post
Share on other sites

And the ads wouldn't appear on any of the replicas. Unless there's a fashion for wearing team headbands I'm not aware of.

Share this post


Link to post
Share on other sites

The difference between the NBA and soccer is that soccer has no commercial breaks, therefore they need the extra ads to make money. The NBA is swimming in money and should really think before they act as it now seems as if they are making a commercial out of my favorite past time. I hope they don't run with this for a long time.

Share this post


Link to post
Share on other sites

Random thought/Question...

What would happen if say Burger King paid for the rights to have their logo placed on the Cavs jerseys, of which Lebron James currently endorses for their main competitor (McDonalds). Would McDonalds then try and ban BK from advertising on Lebron's jersey? This scenario is possible for many players in the league in which corporate sponsors pay a lot $$$ in endorsements to.

Share this post


Link to post
Share on other sites

Random thought/Question...

What would happen if say Burger King paid for the rights to have their logo placed on the Cavs jerseys, of which Lebron James currently endorses for their main competitor (McDonalds). Would McDonalds then try and ban BK from advertising on Lebron's jersey? This scenario is possible for many players in the league in which corporate sponsors pay a lot $$$ in endorsements to.

Whether it's american or the rest of the world pro football for example, players wear the logos of the kit sponsor(s) regardless of who they endorse individually because they are contractually obligated to wear their team's uniform/kits. Diego Maradona tried to protest this years ago as the Bocas kit sponsor was not the same as his contracted sportswear company. Nothing came of it.

Basically think of it this way, when you are in uniform or on the field/pitch you are being paid and on company time therefore you will endorse your employer's marketing partners whether you like it or not. In your free time you are free to endorse whatever you want (strip clubs/casinos etc.) including competing companies as long as your employment contract does not forbid it.

Share this post


Link to post
Share on other sites
Guest
This topic is now closed to further replies.