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2014-2015 NHL Jersey/Logo Changes

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The fix Vancouver needs to make is so simple. As Big Bubba said; the full bodied Johnny Canuck logo is too awkwardly shaped and cartoonish to serve as a main logo. As so many teams have proved, simple is effective when it comes to a good crest and the Canucks already have the perfect logo for that job. It has history, goes nicely with the striping and represents the Canucks namesake in a more abstract way. Kind of like how the Bruins have a "B" incased in a "Hub" (of the universe) as opposed to a bear.

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Just paste Johnny Canuck on top of the rectangle from the stick-in-rink if he's too awkwardly-shaped. Putting logos on top of simple geometric shapes seems to fix them. Also, it seems to be a prevalent opinion to love the skating penguin, but also call Johnny Canuck "too cartoony". I don't pay attention to know if it's the same people spouting both views, though. If anything, they're too similar.

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This is the answer. It's simple, it makes sense (unlike a stick...in a rink...), never needs explaining, never needs a meaning behind it, it's a perfect LOGO.

5300_vancouver_canucks-alternate-2013.pn

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except it is ugly and boring and forgettable and completely static.

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That Canucks sweater is proof of why Johnny Canuck should never be featured on a sweater. It's far too detailed, awkwardly-shaped, and cartoony.

For the first time in their history, Vancouver has a great colour scheme with a serviceable logo. While still flawed, they have the basis of a good identity. The absolute last thing they need is to start experimenting with new looks.

A hockey crest is the perfect place for a detailed logo. It's a big enough space for all the detail to come out. The full-bodied Johnny Canuck isn't any more detailed than the Wings, Panthers, Blue Jackets, Blackhawks, Avalanche, Predators, Penguins or Sharks crests.

full sized johnny would be one of the best logos in sports.

Just paste Johnny Canuck on top of the rectangle from the stick-in-rink if he's too awkwardly-shaped. Putting logos on top of simple geometric shapes seems to fix them. Also, it seems to be a prevalent opinion to love the skating penguin, but also call Johnny Canuck "too cartoony". I don't pay attention to know if it's the same people spouting both views, though. If anything, they're too similar.

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There is a video on the Canucks website that shows rookie forward, Bo Horvat training with the Canucks' strength and conditioning coach. On the coach's T-shirt is the Skating Johnny Canuck in a roundel. It actually looks pretty good.

I would definitely try Johnny Canuck in the Rink. I think it would cover all the bases for a strong and recognizable identity

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With logos like Pittsburgh's, the mascot is anchored by a background object. With this, Johnny is awkwardly shoehorned into a roundel, with part of him poking out into the front layer and another part (the bottom-left) magically disappearing behind it. It's just a poor design.

I think that anchoring JC with the rink would be better, but still far from desirable. The rink's rectangular shape wouldn't work too well, and it won't change that Johnny simply isn't a very strong logo.

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Nah. That's actually a great way to handle putting Johnny in a roundel. I'd get rid of the VC and put Vancouver and in place of the strength and conditioning, and use that as a starting point for a new identity.

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Did a quick mock-up of full-bodied Johnny Canuck in front of the Millionaires V. No matter what the size of Johnny Canuck in front of the V (I might have him too big as it is now), I agree with Lee in that Johnny Canuck in the roundel like they have it in the Strength & Conditioning logo would be the best place to start.

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The green V on blue is beautiful. That's at least an awesome shoulder patch. I think I'd maybe go green V on white, and white V with a blue keyline on a green background.

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If they really wanna use Johnny Canuck as a crest, that's the way to go.

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I don't really think the V is needed, but if that's what it takes for the Canucks to put their perfect logo on the front of the sweaters, so be it.

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Full-bodied Johnny does need to be anchored by something much like Pittsburgh's logo. I'm lukewarm on the idea of him on the jersey. I think the V-head logo would be a better option, it just needs to be edited better, so that the V looks like its part of his shirt or something.

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I was thinking a Johnny Canuck logo like this... This was done around the time the Edge jerseys first came out. Not sure who did it though but something along those lines for the Johnny Canucks

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I don't know if I like the VC as a shoulder patch. It's too similar to Chicago's tomahawk C. I'd use the Millionaires V instead.

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except [the millionaires "V"] is ugly, boring, forgettable and completely static.

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