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hettinger_rl

NAHL Aberdeen Wings Rebrand

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I think the W logo could be a little more simplified and brought together more. I don't like how the wings don't flow into the W like they do in the original. I think getting rid of the little black outline would help tremendously, maybe even getting rid of the little red parts of the inner wing and just use the outer part of the wing if you know what I mean. Also, where the wing comes into the top part of the W could use some cleaning and straightening.

Can't wait to see the rest of the script to go along with that A though!

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Not so sure about the dichotomy between the two fonts, but man the feather at the bottom is genius!

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Here are the 1st passes. More wordmark than script I guess.

2u9iwkm.jpg14wu1za.jpg

Not so sure about the dichotomy between the two fonts, but man the feather at the bottom is genius!

Yeah I see what you're talking about. I'm going for an "old school Buffalo Sabres" feel. Maybe tilting the large letter? Or enlarging it more?

4ggefpg5rwe9nk1ehixgmu73b.png

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I think "Aberdeen" looks fine, but you could use a slight tilt in the W in "Wings" so you don't have that blank space between the W and I. Also, are you planning on separating the G and S?

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Very nice.

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I feel the jerseys could use the wing W (which the update looks great BTW) somewhere on them, but other than that this perfection. Great work sir!

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Love the Aberdeen wordmark!

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Threw together a couple of jerseys:

am2quf.jpgzn8w2x.jpg

And here are updates with silver:

wjt1jk.jpg29ek7cp.jpg

The one on the right reminds me too much of the Quad city mallards logo

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Threw together a couple of jerseys:

am2quf.jpgzn8w2x.jpg

And here are updates with silver:

wjt1jk.jpg29ek7cp.jpg

The one on the right reminds me too much of the Quad city mallards logo

Well, because I was just marrying the Wing shape to a body, the pose just came out this way. Also, both being a game birds and prey birds it's no surprise that they would look similar when being flushed.

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