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The worst logos in NCAA Division I - Schools that are in dire need of a rebrand.


Luke_Groundrunner

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Jackson State might have my least favorite logo in college sports

Here's what their football uniforms look like. What's the reasoning behind the letters being separated into three boxes?

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That JSU logo with the white outline, really reminds me of those oldschool wooden kids spelling block thinger-majingers, lol.

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They would never do it, but I've always thought Miami's U logo was pretty lazy and uninspiring.

uMiamiLogo.gif

Is there any significance to one side being orange and the other green? Always wanted to know.

I personally love the U. It's iconic, recognizable, and still looks somehow modern even though it's 40 years old.

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At least Michigan's M (or Georgia's G or Alabama's A) puts the emphasis on the school's name and general location.

Miami's letter logo comes from University. Do you realize just how many official college names begin with "(The) University of..."? Ask a non-sports fan what "The U" stands for, and their first thought won't be Miami.

It's a minor annoyance to me when the singular letter logo isn't an indicator of where they're from. Michigan State can sort of get away with the S logo because of their nickname. South Carolina using the C logo (granted, with the ugly-ass chicken) kinda slights the state, and it could be slightly argued that the C could also stand for the nickname of the nickname.

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They would never do it, but I've always thought Miami's U logo was pretty lazy and uninspiring.

uMiamiLogo.gif

Is there any significance to one side being orange and the other green? Always wanted to know.

I personally love the U. It's iconic, recognizable, and still looks somehow modern even though it's 40 years old.

Is it just because the city flag is a orange/white/green pattern? Maybe it's something else.

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At least Michigan's M (or Georgia's G or Alabama's A) puts the emphasis on the school's name and general location.

Miami's letter logo comes from University. Do you realize just how many official college names begin with "(The) University of..."? Ask a non-sports fan what "The U" stands for, and their first thought won't be Miami.

It's a minor annoyance to me when the singular letter logo isn't an indicator of where they're from. Michigan State can sort of get away with the S logo because of their nickname. South Carolina using the C logo (granted, with the ugly-ass chicken) kinda slights the state, and it could be slightly argued that the C could also stand for the nickname of the nickname.

I agree. Any letter logo should stand for the team's location/school name. Also along those lines, I really dislike the use of team nicknames on uniforms in college. It should be about the school, first and foremost.
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One more.ow7gk2za0hpdbxhkf2hyc6nkq.gif

That's my dad's alma mater. He's always said that he knows it's an ugly logo, but it would really upset him if they changed it.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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Oregon State and Arkansas State Red Wolves are well executed design-wise and in my mind they don't belong in a list of the absolute worst. And I've always kind of liked the unique qualities of the Hartford Hawks logo, although it's far from perfect and could be updated.

The Columbia Lions is stylized pretty well but it just looks awkwardly happy. I'm surprised to see how many awfully rendered cat logos still exist.

Niagara Purple Eagles is on a whole other level of terrible. That thing looks like its face is decaying and falling apart.

But Alcorn State's is the worst in my book. How do they even embroider that thing? If they just took off the glare they'd at least have something on par with Michigan or the College of Charleston.

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I personally like Navy's goat logo, however I think it should remain as an alternate logo. I really like the N* logo that Navy uses, to be honest.

I also think the Appalachian State rebrand is THE worst rebrand in history (unless someone can find one that is worst).

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A few more nominees, although I may offend many loyalties (Part 1):

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LSU dropped Toonces this year, and it slowly integrating the new Tiger logo into things. It's currently on the football helmets.

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Why does the new tiger have antlers?

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