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Avenger

Reworking the Denver Nuggets

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It's been a long, long while since I've posted here, but I had an idea on my brain that I wanted to get out there.

Ever since the Nuggets adopted the powder blue back in 2003, it's never quite worked for me. It's not that I mind the color, I've just never thought it was a fitting primary color for the Nuggets. I'm sure it's the era that I grew up watching them, but I've always thought the "correct" Nuggets colors were dark blue with bright yellow trim.

I think their current look is a bit of a mess, but I do like the newer pickaxe logo... almost. The basketball on it is terrible, and I think the handling of the colors washes it out a bit, but the idea is right.

I set out to create a new Nuggets look featuring a reworked pickaxe logo, while restoring the darker blue as the primary. I wanted a less bulbous typeset, so I replaced it with one that I thought was more fitting with the mountain/mining theme. Here's what I came up with:

lGZVkFz.png

If I'm really honest with myself, I'm not sure this variation works, but I thought it would be a fun exercise to try to resurrect the rainbow jerseys from the 80s. I still think it's the most iconic look they've ever had, but perhaps there's a reason it was left in that era.

wbvCHpe.png


I had fun putting these together, and I'd love to hear what people think.

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Take the green and purple out of the rainbow in the second concept and I'm a huge fan.

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The wordmark is a little thin/wispy. Just make that a bolder font and you've started something pretty good.

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I still prefer the powder blue, but this doesn't look too bad either. I'm just glad you didn't get rid of their alternate logo.

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The first concept is a winner, especially that fantastic primary logo. The 2nd iteration looks good too, I'm just not personally a fan of any sports team adopting all the major colours of the spectrum. Perhaps eliminating some of the colours, as the first commenter suggested, would improve the look.

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While I don't disagree that the second concept doesn't quite work, I'm hesitant to remove any of the rainbow colors. The whole point is to emulate the 1980s classics, and I think the full rainbow is a big part of that.

alex-english-2-blue-Jerseys.jpg

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While I don't disagree that the second concept doesn't quite work, I'm hesitant to remove any of the rainbow colors. The whole point is to emulate the 1980s classics, and I think the full rainbow is a big part of that.

alex-english-2-blue-Jerseys.jpg

But one way for the concept to (potentially) work would be to take away some of the colours, and modernize the look.

In my humble opinion, of course.

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The first concept is good and is a nice step up from the current identity, but that second set is perfect. Royal+Rainbow is a Nuggets-centric scheme that would shed the Grizzlies-ish-ness of their current identity.

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