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henchmeister

Texas Stars AHL Concept

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Hey all,

Recently I've started fiddling around with creating logo and jersey concepts in Illustrator and came up with something for the AHL's Texas Stars.

Primary Logo:

Texas_Stars.jpg

Not a fan of the present day Texas logo which is basically the old Stars logo except heavily beveled. I am, however, a fan of the old Dallas shoulder patch logo, so I took that and removed the "D" and the black from the logo and replaced all of it with gold.

Alternate logo:

Texas_Stars_Alt.jpg

Removed all the unnecessary beveling that I feel ruins the look of the current brand and added the old Stars colors for continuity.

Jerseys:

Texas_Stars_Home.jpg

Texas_Stars_Away.jpg

Currently working on an alternate, but in the meantime, any thoughts or critiques? Fire away

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The uniform crest works surprisingly well, as does the palette. I'd prefer a little bit of black but overall this is a solid concept and an improvement over what the team currently wears. Nice work!

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I actually really like the Dallas Stars current color scheme, but the gold goes with the green so well, I still think it is a little bit better. I would shrink the star in the alternate a little bit, I think it's a bit large to read as the x in Texas.

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The Texas Stars have the best jerseys in all of minor hockey. I'm sorry, but this would be a HUGE downgrade. I mean, none of the striping matches in this set. (hem, arms and socks)

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The Texas Stars have the best jerseys in all of minor hockey. I'm sorry, but this would be a HUGE downgrade. I mean, none of the striping matches in this set. (hem, arms and socks)

I disagree with this strongly. They're by no means the worst, but nowhere near the best. This set here would be a downgrade, mostly because it appears to be tying itself to their parent club's former brand identity but yes, the consistency throughout the uniform is a mess.

If the striping on the arms was used on both the hem and socks, and the smaller stripe was a bit thicker then this set would be better.

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Thanks for the help so far. Made a couple of changes to the home and away and cleaned up the striping, removing the double stripe on the socks and the gold/white or the sleeves of the home and away respectively.

Texas_Stars_Home-1.jpg

Texas_Stars_Away-1.jpg

I also disagree that Texas currently has some of the best uniforms in the AHL. I find their inconsistency to be jarring to be honest, plus I'm not a fan of their current home set. But to each their own.

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Quite the improvement just by fixing the striping. Now just move the logo up a little and a tad bigger. Work on clipping the shoulder logos so they don't bleed off. The back numbers and captain's C could be bigger too.

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