Luke_Groundrunner Posted February 7, 2015 Share Posted February 7, 2015 As many of you may, or may not know, the UTPA Broncs will officially become the UTRGV Vaqueros (Rio Grande Valley Vaqueros) after the 2014-15 NCAA Athletics season is over, and today (Feb 6th 2015) the UTRGV Athletics department unveiled their new logos. [Translation - vaqueros in english means cowboys]First, here is a snippet from Wikipedia regarding the UTPA to UTRGV change.The 2014–15 school year will be the last for UTPA as an institution. At that time, UTPA will merge with the University of Texas at Brownsville to create the new University of Texas Rio Grande Valley (UTRGV). The University of Texas System stated in July 2014 that "the UTPA athletics program will be converted into the athletics program at UTRGV".On November 5, 2014, UTRGV's new nickname of Vaqueros was announced.Their new Graphics Identity package, which was designed by Rickbaugh Graphics, consists of 23 different logo designs, as well as other 3,2 and 1 colour applications for each logo.The primary logo and secondary logoThe alternate logos.The Wordmark logos.Also, for your reading pleasure, here's a link to an article on the new logos that includes comments from future UTRGV athletics director Chris King. http://www.valleymorningstar.com/news/local_news/article_8c16c4f4-ae41-11e4-aa32-1fe114e447a5.htmlSo what do you all think of the new brand?[PS - I've uploaded these new graphics to the site.] Link to comment Share on other sites More sharing options...
Seadragon76 Posted February 7, 2015 Share Posted February 7, 2015 Well... it's not bad, but it's not great either. I like the idea of combining orange (the unofficial color of Texas), green (for UTPA) and blue (for UT-Brownsville).I think it works just fine. Link to comment Share on other sites More sharing options...
mgdmhl Posted February 7, 2015 Share Posted February 7, 2015 To anyone that didn't notice; the state of Texas is in the negative space of the horse's legs. Link to comment Share on other sites More sharing options...
Chromatic Posted February 7, 2015 Share Posted February 7, 2015 Well, green, navy and orange is a pretty unique colour scheme, for what its worth. Link to comment Share on other sites More sharing options...
Luke_Groundrunner Posted February 7, 2015 Author Share Posted February 7, 2015 To anyone that didn't notice; the state of Texas is in the negative space of the horse's legs.Wow! Good eye, I never noticed that before. That's very slick. Link to comment Share on other sites More sharing options...
seattlesonicsofsacramento Posted February 7, 2015 Share Posted February 7, 2015 I really wish they wouldn't have given the horse that pupil. I also wish there had been a way to have the abbreviated wordmark on the state outline such that the green star would only have to appear once, instead of awkwardly being repeated. And then of course why does the font have to be beveled? Other than those complaints I think this is a solid look. "The pictures looked good on the computer," Will Brown explained Link to comment Share on other sites More sharing options...
rtrich11 Posted February 7, 2015 Share Posted February 7, 2015 I like these! It's just too bad the college couldn't decide to whittle down the numbers of logos. Just too many options, which is no fault of the designer. cafepress.com/artbyrichards Link to comment Share on other sites More sharing options...
shaydre1019 Posted February 7, 2015 Share Posted February 7, 2015 I'm a current utpa student and I think this package is miles better than the current Broncs identity. The current set looks very generic. This new one has its flaws ( like the horse pupil and sunburnt face) but it looks a lot more professional and won't look out of place next to other schools.And I'm not a huge fan of the name but I don't hate it either. I just think there's gonna be a lot of inconsistency in the pronunciation. Link to comment Share on other sites More sharing options...
Fifty8_Black O Posted February 7, 2015 Share Posted February 7, 2015 I don't understand the purpose of the shield logo and the other partial horse&rider logo. But its a pretty nice set overall. The Texas shape in the legs is like design porn. Link to comment Share on other sites More sharing options...
mjd77 Posted February 7, 2015 Share Posted February 7, 2015 That horse & rider logo seem too busy. Link to comment Share on other sites More sharing options...
-kj Posted February 8, 2015 Share Posted February 8, 2015 That is seriously nice. Perhaps a few too many variations, but a great look with "out there" colors. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
GFB Posted February 8, 2015 Share Posted February 8, 2015 Good idea, mediocre execution. The horse looks closer to a giant wolf, the positioning/perspective of the cowboy's arm is all out of whack, and the white eye on the horse makes it look 2D compared to the rider.The hidden Texas is clever and the type is nice... But Rickabaugh often gets really sloppy with illustrations. Link to comment Share on other sites More sharing options...
FFWally Posted February 8, 2015 Share Posted February 8, 2015 I like it... having lived in the Valley, it fits! And as a Texas, I of course love the negative space Texas. Fictional History of the SFAF Link to comment Share on other sites More sharing options...
orangefaniniowa Posted February 10, 2015 Share Posted February 10, 2015 Switch navy with purple and you might the best looking logo out there. Besides they have enough blue and orange schools in Texas UTEP, UTSA, Texas-Arlington, and Sam Houston State to name a few. Link to comment Share on other sites More sharing options...
illwauk Posted February 10, 2015 Share Posted February 10, 2015 I really wish they wouldn't have given the horse that pupil. I also wish there had been a way to have the abbreviated wordmark on the state outline such that the green star would only have to appear once, instead of awkwardly being repeated. And then of course why does the font have to be beveled? Other than those complaints I think this is a solid look.Seems like they could've just used a dot instead of a star.But aside from a few minor nitpicks like that, I really like this. Link to comment Share on other sites More sharing options...
hettinger_rl Posted February 11, 2015 Share Posted February 11, 2015 I like it, but the rider seems just a bit on the large side of proportion. However I understand that it needed to be in order to give them room to detail the face. Link to comment Share on other sites More sharing options...
dcameronh Posted February 11, 2015 Share Posted February 11, 2015 I love the negative Texas shape as well!Switch navy with purple and you might the best looking logo out there. Besides they have enough blue and orange schools in Texas UTEP, UTSA, Texas-Arlington, and Sam Houston State to name a few.That is seriously nice. Perhaps a few too many variations, but a great look with "out there" colors.Well, green, navy and orange is a pretty unique colour scheme, for what its worth.The blue, green and orange colors are from the two schools that combined (UTPA = green & orange & UTB = blue & orange). All UT schools have some shade of orange as one of the colors. Link to comment Share on other sites More sharing options...
dcameronh Posted February 11, 2015 Share Posted February 11, 2015 Here is another article about the logos. It also looks like the logos still need to be approved by the UT regents and they are meeting tomorrow in Austin. I'm sure it is just a formality.http://riograndeguardian.com/dr-lino-garcia-praised-for-his-work-on-ut-rgv-athletics-brand/ Link to comment Share on other sites More sharing options...
Webfooter Posted February 11, 2015 Share Posted February 11, 2015 They should really approve of cutting down the number of logos since having so many just seems like overkill. Link to comment Share on other sites More sharing options...
cajunaggie08 Posted February 11, 2015 Share Posted February 11, 2015 They should really approve of cutting down the number of logos since having so many just seems like overkill.While I agree, I doubt the UT Regents really care and have the rubber stamp ready to go. Link to comment Share on other sites More sharing options...
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