buckeye 402 Posted March 17, 2015 Old:New:http://www.autonews.com/article/20150315/RETAIL/150319921/autotrader-is-changing-name-brand-identity 0 Share this post Link to post Share on other sites
Sean F&F 44 Posted March 17, 2015 The A logo reminds me of the Fantastic Four 0 Share this post Link to post Share on other sites
TheRicSlick 844 Posted March 17, 2015 The new logo screams car company. 0 Share this post Link to post Share on other sites
1clkgtramg 89 Posted March 18, 2015 ^ I agree, some Eastern European company that makes forgettable hatchbacks... The font works but that logo just makes no sense. I don't think its a wheel, the shape of the A doesn't seem to mean anything design wise plus it's Auto Trader, the "Trader" is somewhat a separate word - although it seems they are trying to make it one word - so the initials should be AT. Even if Autotrader is now one word with no capitalized T, it's cleary 2 words combined together so having only one letter representing it is pretty horrendous marketing in my opinion... 0 Share this post Link to post Share on other sites
