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Trying to play with something I always thought would work for the Bolts. I like the secondary they have now, but I just thought this could be a tertiary, or if they ever make the secondary the primary. I tried to do my own bevel...but I kinda got stuck. So I'm providing two examples, one with the unfinished bevel and one without. Its still a work in progress. Let me know what you think, any advice, changes that need to be made. Thanks.

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Very clever! Love the lightning bolt in the middle, definitely a great shoulder patch!

My advice, Try to make the top of the T and the top of the B parallel with the bottom of each letter

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Dat neg space tho!

I really like this, but the bevel is, as you said, unfinished. The edges of the holes in the B need bevels, but I understand that curves are hard to bevel-ify

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I never saw the lightning bolt until it was pointed out. The B just looks visibly off to me. The lines also need more work done. Some lines aren't straight (top of T, edges inside of B) and some of the bevel lines aren't parallel. I can tell this is a first copy, but even when it's done I'm also skeptical of how this would fit into their logo group since it's very close to their secondary logo. It's still a decent logo although.

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Now that is awesome! Love the subtle bolt in negative space as well.

Any plans to mock this up on a jersey template or etc?

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Wow, that lightning bolt in the negative space is very clever! Subtle, simple, but excellently done. It does feel unfinished, still, but what I'm seeing now is already a great work in progress.

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As a die-hard Tampa Bay Lightning fan, I think this logo is so dope looking. I approve of it, but it needs a bit more in order to be a primary.

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If you clean it up a bit and maybe make the lightning bolt a bit more clear this is a sick logo!

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Is there a way to make them both angle inward a bit? I'll admit, all I saw at first was an oddly-slanted B. If they were both slanted to make that lightning bolt, it might look more natural and make the negative space lightning bolt more obvious.

I didn't see it at first, but it's genius.

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There's a great logo in this concept somewhere. Keep trying new things. The first update is already a quantum leap but it's not quite there. Another recommendation I would make is changing the shade of blue to one of the team's versions, be it royal or Hawaiian. Almost looks purple as it stands.

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A bit rough around the edges but a good start so far. Love the hidden lightning bolt.

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The top logo is very nice. I'd work with this one. The negative space bolt is great, and it is very crisp, clean, and simple.

Don't clutter it up with bevels. This one works so well because it is so simple.

Reminds me a bit if the old Hartford Whalers logo (the best logo ever, IMO). Using one or two colors, no gimmicks, and negative space to create the image.

I'd be curious to see it in different fonts, but that's it. I'd take that top logo and buy a baseball hat or T-shirt with it right now.

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This is a nice idea, but there's a lot to work on here.

The first thing my eye was drawn to was the lower right serif on the T, and that's not a good thing. It looks out of place and quite frankly, unfinished. I know it's like that for a reason to create the bolt, but as is, it's just catching my eye in the wrong ways.

With that said, your serifs in general need some clean-up. Particularly the top right, the bottom where it comes close to the B is rounded, while every other one is at an angle. Just about all of them have some sort of bend to it, straighten those out.

The B is where the most work needs to be done. The top and bottom are both angling in and it looks a bit odd, straighten those out. Your inner and outer curves are also a big rigid, looks like you have a bunch of nodes there that could probably be weened out.

Lose the bevels completely. This one is just personal taste, but it looks cleaner without them.

All in all, this is a cool idea - just needs to be refined.

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So a little over two years later...a tad bit more experience in Illustrator, I revisited this idea and took into consideration the comments above.

 

C&C please.

 

 

Screen Shot 2017-06-13 at 3.42.45 PM.png

Edited by mattrogers
wrong images

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Brilliant. My only concern is how that skewed B moves it towards Sabres territory.

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That's cool. Maybe it's just me, but the T and B look like they're at two different perspectives between top and bottom and it throws me off a little. Could just be the nature of the lines. 

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40 minutes ago, Whittier S said:

Brilliant. My only concern is how that skewed B moves it towards Sabres territory.

 

I noticed the same thing. Unintentionally Sabres-esque.

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Screen Shot 2017-06-13 at 3.11.47 PM.png

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