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Army Cadets Rebrand by NGU


next_gen_uniforms

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Hey guys, with the news of Army switching their name back to the Cadets, I decided to create some concepts for their rebrand. Below is a logo sheet and I will post some more alternate logos when I finish them. The first logo is a modernization of the helmet and sword on their current school crest and the word mark is based off of the classic stencil design. Any C&C is appreciated, Enjoy!

6FKVowp.jpg

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I'll be straight with you (and I realize this is based on a pre-existing mark, but the point still stands) -- it looks like a sword piercing the front of a helmet. The rendering is well done, but it just doesn't say 'sports' or 'winning' to me. Some simplification and aggression (by using less complex shading and adding some movement) would go a long way here IMO.

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Totally agree that it looks like the helmet has been stabbed in the forehead. I like the wordmark, though the stenciling doesn't really fit with the ancient style helmet, and "Cadets" seems a little tilted to one side. I think you should also thicken up the outlines for the wordmark a little.

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