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Block serifs in a Roundel? Yes or No?


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Hey all, got a question for you.

Should block serif fonts be used in roundels?

The reason I ask is because I placed some on a curved path in a logo I'm designing, and it seems to create an optical illusion that the letters are bulging. Now, I could be just suffering design fatigue, and I could just be going generally crazy, but I'd really like to know if any one has experience with this.

I'm hunting around for best practices...


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I think you're OK to use block serifs in a roundel, but I think you just need to give them a little more room to breathe. I'd give a little more space between the tops and bottoms of the letters and the edge of the roundel, and kern out the lettering quite a bit more.

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