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heycurly

Block serifs in a Roundel? Yes or No?

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Hey all, got a question for you.

Should block serif fonts be used in roundels?

The reason I ask is because I placed some on a curved path in a logo I'm designing, and it seems to create an optical illusion that the letters are bulging. Now, I could be just suffering design fatigue, and I could just be going generally crazy, but I'd really like to know if any one has experience with this.

I'm hunting around for best practices...

Cheers!

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Type to path. I've tried converting to outlines and then arching the result, but the top serifs end up way to chunky.

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I think you're OK to use block serifs in a roundel, but I think you just need to give them a little more room to breathe. I'd give a little more space between the tops and bottoms of the letters and the edge of the roundel, and kern out the lettering quite a bit more.

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Good advice, thanks.

Here is the result (Homestead is the name of the font, not part of the logo!):

logo%20alt%201.png

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And here are some alternates:

logo%20alt%202.pnglogo%20alt%203.png

logo%20alt%204.png

(edit: try to ignore the fact that I placed the "A" letter mark too high! OOPS!)

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