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That flaming cow would have been awesome back in 98. Id love to see if modernized for today. It would beat the crap the Fire call a logo today by far.

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https://www.azcentral.com/story/sports/nhl/coyotes/2020/05/25/how-phoenix-coyotes-original-kachina-logo-created/3061745001/

This article went up on AZcentral just recently which has some interesting tidbits on the creation of the Coyotes' identity. I'll post some of the most interesting images here, but it's a pretty interesting read.

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This was a logo concept the team had at one point, believe it or not. If people thought the Mighty Ducks logo was too cartoonish for the NHL, just imagine if these had gone through as the final design. This was a pretty well-dodged bullet, I'd say.

 

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Here's something rather interesting; this document refers to the team as the Arizona Coyotes long before the team adopted that name in 2014, and thus has versions of the original full-body logo, moon logo and wordmark without the Phoenix text present, like what's seen now on the Kachina alternates. Could that mean the team originally thought about calling themselves the Arizona Coyotes? The head alone also seems to have been the primary logo at some point before being switched out for the full-body coyote.

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On 5/24/2020 at 12:28 PM, Dilbert said:

That flaming cow would have been awesome back in 98. Id love to see if modernized for today. It would beat the crap the Fire call a logo today by far.


Mars Attacks! Burning Cows intro

 

Maybe the designer was a really big fan of Mars Attacks!
 

Edited by schlim
fixed weird youtube link

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I love the stripes on some of those Penguins alt jerseys!

The side penguin is close to what the Baltimore Ravens logo should be.  Slick clean look.

 

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