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Microsoft's Anime Branding


CS85

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So I've been completely unaware of this subculture of advertising/branding/marketing/whatever for years now until this very morning when a co-worker shot me this link where I got to meet this presently nameless entity:

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You're looking at the official Microsoft anime personification of Windows 10.

To understand this, I guess you have to look back a few years to the advent of OS-Tan, a subculture of fan art where operating systems and web browsers each had anime representations which were in and of themselves rather innocent/cutesy. Things escalated when Microsoft-Asia/Singapore legitimately took interest in the fascination and have officially used, for lack of a better word, evolutions of anime characters to represent their products.

The rabbit hole runs deep.

The following link is slightly NSFW, but shows the depth of their anime roster.

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Read more about OS-Tan.

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Maybe, but I'm heavily fixated on Firefox-tan myself. She knows exactly how and where I like things, and successfully convinced me to reduce the amount of clutter on my browser. Usually she's amazing, but lately she's been going through a phase where she's just being completely unresponsive and it's really getting me down. I suspect alcoholism is behind this recent behaviour, either that or my clunky old laptop. Chrome-tan has been trying to make things right, maybe tried to lure me away even, and yet despite everything I remain clinging to my dear, beloved Firefox-tan.

Also I like redheads.

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Firefox-tan's problem is that she is constantly eating and with every update, she consumes even more. Eventually I had to move on to the slimmer, sexier Waterfox-tan. She has the mature self-control that her sister lacks. Also she hasn't been sullied by anyone on deviantart (to my knowledge...please dont try to prove me wrong).

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