Pengin. Posted June 21, 2015 Share Posted June 21, 2015 Hey everyone, I haven't done a concept on the boards for a while. Took some time off of designing to move to Phoenix, Arizona. But I wanted to do an update to some of the NBA's primary logos. This week, I'm working on the Memphis Grizzlies logo.When I look across the NBA, I noticed that a lot of teams are using red and blue. I wanted to stray away from that in this concept because when I think of an identity, I think of something going again the status quo. Especially with multi-million dollar franchises, you'd think they want to make their mark in the league.For the Memphis Grizzlies, I wanted to make an intimidating grizzly bear seem a little more in this world. A blue bear with yellow eyes seems alien. So I tried to tackle this by looking at the team's history and revisiting the past with their colors back when they were the Vancouver Grizzlies. Without further ado...Let me know what you think. I'm sure there is a lot of room for growth within this concept. I would appreciate all criticism and comments.Thanks for looking! Link to comment Share on other sites More sharing options...
edjb93 Posted June 21, 2015 Share Posted June 21, 2015 First of all, that grizzly head epitomizes the "grit and grind" character. Nice job on that. Also, what a better way to make an improvement to the Grizzlies identity by making a nod to one of the most unique color combos in sports history.Here are my nitpicks:1. Though the eyes w/o the pupils might be menacing, IMO, I think that the grizzly's eyes should have pupils, creating an imagery of looking for its prey.2. Teal grizzly fur? How I wish that the grizzly fur should have been brown, but it still depends on you. Also, the furs should have proper shading, to emulate the real ones.3. You might consider adding black as an accent color.Again, these nitpicks are just suggestions. It still depends on you, since you have your own creative juices. Keep up the good work! Link to comment Share on other sites More sharing options...
jrcollis714 Posted June 21, 2015 Share Posted June 21, 2015 Logo looks great, but I still am digging Memphis's color scheme better. Favorites: Dallas Cowboys, New York Yankees, New York Rangers, New York Knicks, Cam Newton ND Irish Least Favorites: New York Giants, New York Mets, Washington Capitals, Pittsburgh Penguins, Philadelphia Eagles, OBJ Link to comment Share on other sites More sharing options...
YelichGraphics Posted June 21, 2015 Share Posted June 21, 2015 Yeah, this is sweet. Great logo and great color scheme Link to comment Share on other sites More sharing options...
JTswag187 Posted June 21, 2015 Share Posted June 21, 2015 Thicken the lines, maybe add some shading. Overall this would be an upgrade over their current logo as it stands. Link to comment Share on other sites More sharing options...
Shadojoker Posted June 21, 2015 Share Posted June 21, 2015 Good job with design colors but i feel the bear should be a darker color either brown or black. Link to comment Share on other sites More sharing options...
Jabel777 Posted June 21, 2015 Share Posted June 21, 2015 This is very nice. I love the color scheme, but yes, it could use some shading. Link to comment Share on other sites More sharing options...
Pengin. Posted June 21, 2015 Author Share Posted June 21, 2015 Thanks everyone for taking the time to give me some tips! I think the common consensus here is:- Add Shading and thicken the lines.- Add Pupils- Change the color of the fur- Possibly use BlackI'm going to research how to add pupils without it making the logo too cartoony and experiment with different colors for the fur to make it less like a minty alien bear. In my honest opinion, I think black would work in this concept because it adds to the teal/mint colors.After I'm done with this primary logo, I'll be working on a secondary logo. Link to comment Share on other sites More sharing options...
Pengin. Posted June 22, 2015 Author Share Posted June 22, 2015 Alright I'm Back with some changes to the primary logo. I took all the critisms to heart and it's hard to choose between the three.So what I did here was add a bit of shadowing and some pupils. Also I used a brownish orange for the first bear. Second bear I chose the current colors of the Grizzlies and added another shade of blue for shadowing. Third bear I chose similar colors to the Vancouver Grizzlies. Did not want to use black because I just black is overused in sports logos in general. I just wanted to use colors that would appear in the team's identity here. It's challenging for sure, but I think overall it's better without the use of black. Tell me what you guys think! Link to comment Share on other sites More sharing options...
WSU151 Posted June 22, 2015 Share Posted June 22, 2015 I like the brown one with the teal outline, only because it ties in with the original look, and it's a bit more intimidating than a teal bear. Vancouver really had a great color scheme, and it was a little out of place in Memphis, but I still wish they'd bring it back. Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
JTswag187 Posted June 22, 2015 Share Posted June 22, 2015 Huge improvement, however there is one area that is really bugging me about this logo:It just looks awkward. Link to comment Share on other sites More sharing options...
Pengin. Posted June 22, 2015 Author Share Posted June 22, 2015 Huge improvement, however there is one area that is really bugging me about this logo:It just looks awkward.the space between? Link to comment Share on other sites More sharing options...
flyersfan Posted June 22, 2015 Share Posted June 22, 2015 I like bear 1. Others are great as well but one is my favorite. Link to comment Share on other sites More sharing options...
JTswag187 Posted June 22, 2015 Share Posted June 22, 2015 Huge improvement, however there is one area that is really bugging me about this logo:It just looks awkward.the space between?yes. Link to comment Share on other sites More sharing options...
Pengin. Posted June 22, 2015 Author Share Posted June 22, 2015 Huge improvement, however there is one area that is really bugging me about this logo:It just looks awkward.the space between?yes.I do see that its a bit awkward. I may have to do another revision after I finish the secondary logo. Good eye though. Thanks for letting me know Link to comment Share on other sites More sharing options...
Shadojoker Posted June 22, 2015 Share Posted June 22, 2015 Love the revisions side by side. That's when you know you have a good concept. .it's adaptable. Link to comment Share on other sites More sharing options...
1insaneguy Posted June 22, 2015 Share Posted June 22, 2015 Digging the teal bear. This color scheme remains one of the most memorable in NBA history. Link to comment Share on other sites More sharing options...
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