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Atlanta Hawks -- 2015 rebranding


j'villejags

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Unpopular opinion time, this re-brand is absolutely hideous. The sublimated triangles turn the uniforms into a jumbled mess and that tacky "volt" colour borders on vomit inducing. Yellow or Athletic Gold would have made this palatable albeit mediocre.

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I really enjoy Atlanta's new gear. Well thought out and modern. Outside of the tramp-stamp alt logo, everything gets a solid "A" from me.

And as a side note, much like the Sixers and Bucks, these uniforms put the Clippers' to shame.

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I think this completes volts ascension from being a one off color to finally having a major sports franchise adopt it as one of their colors. How much longer until we get a second team?

It's Nike's signature color, so I wonder if Adidas fought the Hawks on including it. That said, when Nike takes over in a couple years, maybe they'll have Portland be their "pet team" and infuse their color scheme with volt.

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I wonder if we are going to look back in 5-10 years and say this was the moment they opened that can of worms for NBA uniform designs.

I suppose you've never heard of the 90s?

Yeah, I suppose. :lol: Touché.

I guess I meant the start of something that would be paralleling those trends from the 90s (gradients, etc.) but using more modern design elements. We are seeing that here with sublimated patterns, bold colors, etc. I'm thinking it's only a matter of time before another team adopts a similar approach to their rebrand, or at least tries implementing such features into their alternates. I'm just afraid of teams getting carried away with it like we saw in the 90s.

My NFL concept series (in progress) --ATL, CLE, NE, WAS done. AZ updated 04/21/23.

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I think this completes volts ascension from being a one off color to finally having a major sports franchise adopt it as one of their colors. How much longer until we get a second team?

I'm with you. It could lead to a trend in the NBA, particularly if these jerseys fly off the shelves.

I could see a team like OKC (due for a rebrand) getting a "highlighter" secondary color. Keeping blue for the primary and going with a highlighter orange or highlighter yellow as the secondary. I played with the idea in my concept and called it "electric yellow" as a reference to the stormy connotation associated with their team's name.

My NFL concept series (in progress) --ATL, CLE, NE, WAS done. AZ updated 04/21/23.

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I will say that I like the fan gear/merch more than the unis. If I were a Hawks fan, I'd rock that black tee or the heather gray pacman logo tee.

I appreciate the fact that their team has put some thought into the merch rollout.

I plan to buy that heather gray shirt ASAP. As a fan, I'm in agreeance with you that the team gear looks great. I'm probably going to spend too much on it most likely.

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FOR THE LAST TIME ITS NOT GREEN! ITS NOT NEON GREEN!!! STOP CALLING IT NEON GREEN!!!!!

Volt is Electric/neon/highlighter YELLOW. /rant

Sorry, had to get that off my chest, the miss information is killing me.

At the very best, it's a greeny yellow. Let's be real here. It's on the green side of yellow enough that people calling it neon green are just as accurate as people calling it highligher yellow.

Aside from that, seeing the actual jerseys have done nothing to improve what I think of the colour scheme. The red next to the volt is absolutely awful. Either a proper athletic gold or a kelly green would have been better. This just looks like they were trying to make something that clashes visually.

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I think this completes volts ascension from being a one off color to finally having a major sports franchise adopt it as one of their colors. How much longer until we get a second team?

I don't know, but I think it would look great with a deep purple.

I'm not sure where I'd rank these as far as off-season identity changes because I really like what Milwaukee and Philadelphia did but I think they did a great job here. I'm happy they went with volt instead of yellow.

I wish they would have gone real crazy and made a volt alternate instead of black, but it's probably for the best they didn't.

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Great update for the Hawks. The whittle and black jerseys aren't fantastic choices, but I like that they're at least a bit out there and different. That red alt, on the other hand, is a thing of beauty.

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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Great update for the Hawks. The whittle and black jerseys aren't fantastic choices, but I like that they're at least a bit out there and different. That red alt, on the other hand, is a thing of beauty.

The red is the alt? I guess I can see that with it having ATL instead of Atlanta.

But if so, that's unfortunate. It's easily the best of the bench.

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Brave-Bird 08 loves them.

This is the look I've loned for for so long -- a fresh rehash of the old colors. I never imagined neon in my head, but I like it. It sticks out, so even if it's a little fugly (it seems like the merch is going to be way more hit and miss than the uniforms themselves), it's an identity.

The previous look wasn't an identity at all. Hated the red and blue and generic design.

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I kind of really like the home and red ones, the colour combination is working really well. Black ones, not so much.

Should have put some Black/lime green in primary logo though. They missed out in that regards.

Solid 8/10.

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FOR THE LAST TIME ITS NOT GREEN! ITS NOT NEON GREEN!!! STOP CALLING IT NEON GREEN!!!!!

Volt is Electric/neon/highlighter YELLOW. /rant

Sorry, had to get that off my chest, the miss information is killing me.

Miss Information sounds pretty hot. But there's really no misinformation going around about the color.

But in all honesty, El Scorcho said it best. There is more green in this color than your typical highlighter yellow.

Smart is believing half of what you hear. Genius is knowing which half.

 

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