the_dragon

Minnesota Timberwolves rebrand

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Hi everybody. I've been slowly working on a rebrand lately of one of my favourite young new franchises at the moment, the timberwolves. I think its finally at a stage to present at least v1 so let me know what works and what should be improved.

The main ideas were to make it clean and minimal and a bit more modern than the marks they have now, although I thought of redoing the sort of cool wordmarks they have now I chose to modify a font to create a custom lettering system for this. The colours and jersey follow the bucks a little bit in trying to be more minimal and I thought it was a good direction considering the colour scheme, and maybe using the grey a bit more than they currently do considering its the main association with wolves. Also I focused on a bit more of a geometric look for the primary as I found it hard with the composition of the first wolf I made. I also think I might do a media guide or something with this current branding.

Cheers let me know what you think

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It's ok for a first concept. I think I would rather prefer a update to the current logo than a brand new (but that's no critic to your concept). I think the wolf is a bit too simple though. Maybe make it a little bit more like a real wolf (but without making it too detailed).

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I enjoy this. The home uniform is very simple, but it looks alright. I do like your logos and I think this would work well for a new update to the Wolves.

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i cant see a wolf in this and the uniforms could use a little more detail and pazzaz

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I think that secondary roundel is loads better than the primary. The primary just doesn't scream Timberwolves to me. And maybe the unit could use some more detail?

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Being from Minnesota i think the Wolves do need a logo change, but IMO this is too geometric. For the jerseys I think, the home needs more green, get rid of the gray on the away, and do something different with the alt jersey, because they all have the same look to them like ad stripes or something.

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These uniforms look like they made love to the new Raptors uniforms. very plain and looks very similar with font and arched wordmarks

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Neatly done! I would either widen the snout so it doesn't look so out of place or I would use the wolf from the secondary and fit it into your triangle.

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Ditch the primary, focus all your energy on the secondary, and make it the primary. The secondary is somewhat a nod the Laettner era and has a stronger feel.

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