TylerG Posted July 5, 2015 Share Posted July 5, 2015 Being a Chicago Fire fan myself, this team needs change. I know logos seem to get more and more "simplified" every year but something bothers me about the Fire's current logo. This is my fix. C&C welcome. Link to comment Share on other sites More sharing options...
sportzfan Posted July 5, 2015 Share Posted July 5, 2015 Why the half look? You honestly did nothing to improve the look, but took things out that didn't need to be taken out other than the gradient Link to comment Share on other sites More sharing options...
Wgeddes122 Posted July 6, 2015 Share Posted July 6, 2015 Why the half look? You honestly did nothing to improve the look, but took things out that didn't need to be taken out other than the gradientHe also took out that grey, and added the sc which are both improvements, I do agree that the half look doesn't work. Maybe make the middle one color and the fins or whatever you call them, the other color Link to comment Share on other sites More sharing options...
jrcollis714 Posted July 6, 2015 Share Posted July 6, 2015 Why the half look? You honestly did nothing to improve the look, but took things out that didn't need to be taken out other than the gradientI like the orig. better. Link to comment Share on other sites More sharing options...
Morgan33 Posted July 6, 2015 Share Posted July 6, 2015 I think it's an improvement. Eliminating the grey was good move. Link to comment Share on other sites More sharing options...
the_grateful_ted Posted July 6, 2015 Share Posted July 6, 2015 Why the half look? You honestly did nothing to improve the look, but took things out that didn't need to be taken out other than the gradientHe also took out that grey, and added the sc which are both improvements, I do agree that the half look doesn't work. Maybe make the middle one color and the fins or whatever you call them, the other color^agree with this Link to comment Share on other sites More sharing options...
jdp Posted July 6, 2015 Share Posted July 6, 2015 Overall, I wouldn't say this is a fix. Sorry. The two-tone shield doesn't work. Although, maybe if you tried the colors at 45 degrees so there's a more logical split within the shield. I would also stick to one color for the "C," regardless of where the split takes place.I liked the grey and would argue it is necessary because those points, when separated from the central element, better represent the Chicago flag stars; the white doesn't really take away from anything, though.Lastly, I'm not sure what gradient has been referenced in previous posts. I've checked the Fire website and CCSL and I'm not seeing a gradient. Link to comment Share on other sites More sharing options...
MJWalker45 Posted July 6, 2015 Share Posted July 6, 2015 The shield is an improvement if you're looking to create a minimalist look that makes the logo easier to read on smaller tv's. For the C I would pick one color. Link to comment Share on other sites More sharing options...
TylerG Posted July 6, 2015 Author Share Posted July 6, 2015 Thanks guys. How's this look? Link to comment Share on other sites More sharing options...
TheBearNYC Posted July 6, 2015 Share Posted July 6, 2015 The update is definitely an improvement of their current one, but please remove the "SC." It doesn't make sense to use a nickname and then FC or SC, it feels tacked on. If you want it badly, just make it "Chicago FC". Link to comment Share on other sites More sharing options...
BigRed618 Posted July 7, 2015 Share Posted July 7, 2015 I like this a lot. If it were me, though, I'd come up with a "CSC" monogram for the middle. Link to comment Share on other sites More sharing options...
Kevin W. Posted July 7, 2015 Share Posted July 7, 2015 The update is definitely an improvement of their current one, but please remove the "SC." It doesn't make sense to use a nickname and then FC or SC, it feels tacked on. If you want it badly, just make it "Chicago FC". Except the team's full name is Chicago Fire Soccer Club. Link to comment Share on other sites More sharing options...
Wgeddes122 Posted July 7, 2015 Share Posted July 7, 2015 I think the way you have it is great, it is an improvement on the old one. And it helps read as Chicago Fire sc, maybe put the year they were founded inside the circle somewhere Link to comment Share on other sites More sharing options...
wquarton Posted July 17, 2015 Share Posted July 17, 2015 Yeah personally I like the most recent one better than their current one. It looks sharper and pops a bit more without the grey. Link to comment Share on other sites More sharing options...
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