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Chicago Fire Logo Fix (Updated July 6)


TylerG

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Being a Chicago Fire fan myself, this team needs change. I know logos seem to get more and more "simplified" every year but something bothers me about the Fire's current logo. This is my fix. C&C welcome.

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Why the half look? You honestly did nothing to improve the look, but took things out that didn't need to be taken out other than the gradient

He also took out that grey, and added the sc which are both improvements, I do agree that the half look doesn't work. Maybe make the middle one color and the fins or whatever you call them, the other color

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Why the half look? You honestly did nothing to improve the look, but took things out that didn't need to be taken out other than the gradient

He also took out that grey, and added the sc which are both improvements, I do agree that the half look doesn't work. Maybe make the middle one color and the fins or whatever you call them, the other color

^agree with this

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Overall, I wouldn't say this is a fix. Sorry. The two-tone shield doesn't work. Although, maybe if you tried the colors at 45 degrees so there's a more logical split within the shield. I would also stick to one color for the "C," regardless of where the split takes place.

I liked the grey and would argue it is necessary because those points, when separated from the central element, better represent the Chicago flag stars; the white doesn't really take away from anything, though.

Lastly, I'm not sure what gradient has been referenced in previous posts. I've checked the Fire website and CCSL and I'm not seeing a gradient.

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The update is definitely an improvement of their current one, but please remove the "SC." It doesn't make sense to use a nickname and then FC or SC, it feels tacked on. If you want it badly, just make it "Chicago FC".

Except the team's full name is Chicago Fire Soccer Club.

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