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mikext

Advertising/graphic design professionals

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To make a long story short, i'm an advertising major who graduates in 2 years and am still pretty green with all of the adobe programs. I have an internship lined up this fall at a local ad agency here in town and am pretty excited. I also have an interest in sports branding (obviously).

Basically, my question is, what should i spend my time learning/working on to improve with photoshop and illustrator? Perhaps even listing what the most useful and commonly used tools.

Any help, suggestions, or tips are greatly appreciated!

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A lot of places like to use vector images, so I'd suggest learning the pen tool in illustrator. In a similar vein, the photoshop pen tool also works wonders when selecting pieces of an image, say isolating a football player from the rest of an image. Otherwise, there's hundreds, if not thousands of YouTube tutorials. If you're like me, it's easy to get lost in YouTube, so when you find some free time just check out some videos and practice.

Also, if it's an ad agency, one of the underrated aspects of ad/layout design is the typeface. Browse for different fonts and font types to use in your work. You can make a great looking, dynamic piece, but if the type doesn't fit the subject properly, it will hurt.

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A lot of places like to use vector images, so I'd suggest learning the pen tool in illustrator. In a similar vein, the photoshop pen tool also works wonders when selecting pieces of an image, say isolating a football player from the rest of an image. Otherwise, there's hundreds, if not thousands of YouTube tutorials. If you're like me, it's easy to get lost in YouTube, so when you find some free time just check out some videos and practice.

Also, if it's an ad agency, one of the underrated aspects of ad/layout design is the typeface. Browse for different fonts and font types to use in your work. You can make a great looking, dynamic piece, but if the type doesn't fit the subject properly, it will hurt.

right on, thanks!

I also have access to lynda.com but there's just so much it's very overwhelming.

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I'm a copywriter by trade, but a supremely talented designer once told me that after you've mastered the basics and tools, the key to being a good art director is understanding hierarchy. And that's certainly the case when typesetting a headline and handling copy. If you can understand which words need to be called out/emphasized, you've got a great start.

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Learning how to scale my stroke lines when re-sizing an object changed my life.

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Learn how to use the programs in conjunction. Importing vector graphics into Photoshop via smart objects for example.

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