raysox Posted July 10, 2015 Share Posted July 10, 2015 I just saw this on tumblr the other day, but I can't stop thinking about it. So when Pepsi released their bat :censored: insane pdf of reasoning behind the new "smile" Pepsi logo in 2010, a guy in a band called Lemon Demon made a song basically using terms from the pdf. I recommend opening the pdf while listening to the song.Redesign Your Logo - Lemon DemonPepsi PDFhttps://dl.dropboxusercontent.com/u/4856810/pepsi_gravitational_field.pdf @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
drewcandraw Posted July 10, 2015 Share Posted July 10, 2015 Hadn't seen this before, but remember reading on CA and other trade publications around the time it was rolled out about the sheer lunacy of Pepsi's rebrand. Worse is they aren't fully committed to it, as they retained their familiar wave in the stroke of the 'e'.Someone laughed all the way to the bank with this one. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted July 10, 2015 Share Posted July 10, 2015 i think that proposal has become more famous than Pepsi at this point. well, at least amongst marketers and designers.talk about "too many ideas in one place". i challenge anyone to find more BS in a single proposal than this legendary PDF. not even Nike can rival the drivel. but i always felt that Arnell Group felt imense pressure to sell Pepsi stakeholders on their design; how could you not? this single project has career and life changing implications riding on it - there's a ton of money on the line here. i think they just had to throw everything they could into it in order to feel they were successful and show Pepsi how much they understood the brand. ironically, it's become a presentation in what not to do. it's absolute nonsense; integretity and honesty go a long way in the creation of ideas. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
MDGP Posted July 10, 2015 Share Posted July 10, 2015 This is the problem with the new designers on these boards. They think they can just waltz in here and make concepts without even considering the Pepsi Ratio and Pepsi Energy Fields! Get it together, guys!(I'm also a big fan of the Pepsi orgasm faces). I've got a dribbble, check it out if you like my stuff; alternatively, if you hate my stuff, send it to your enemies to punish their insolence! Link to comment Share on other sites More sharing options...
BlackBolt3 Posted July 10, 2015 Share Posted July 10, 2015 I've never seen that proposal before...What the hell were they smoking? Link to comment Share on other sites More sharing options...
Veras Posted July 10, 2015 Share Posted July 10, 2015 This is a joke, right?What Pepsi executive looked at the line "gravitational pull of Pepsi," and was like... "Makes sense to me! Let's do this!" History of a Fictional Football League (1989) Thread - Logos - Uniforms - History Link to comment Share on other sites More sharing options...
BrandMooreArt Posted July 11, 2015 Share Posted July 11, 2015 This is a joke, right?What Pepsi executive looked at the line "gravitational pull of Pepsi," and was like... "Makes sense to me! Let's do this!"i would love to have been there for the presentation. i imagine it looked a lot like this GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
drewcandraw Posted July 15, 2015 Share Posted July 15, 2015 This is a joke, right?What Pepsi executive looked at the line "gravitational pull of Pepsi," and was like... "Makes sense to me! Let's do this!"It's never just one executive, it's a committee. Meetings: none of us is as dumb as all of us. Link to comment Share on other sites More sharing options...
PhilliesPhan1325 Posted July 16, 2015 Share Posted July 16, 2015 "Creation of Identity: Dynamic Forces" - This audio lecture was taped in the living room of four college stoners...But honestly, this sentence "Emotive forces shape the gestalt of the brand identity." is just pure gold. "The 0-2 pitch... SWING AND A MISS! STRUCK HIM OUT! THE PHILADELPHIA PHILLIES ARE 2008 WORLD CHAMPIONS OF BASEBALL!" J M yoU wish you had a Duke Dog! Link to comment Share on other sites More sharing options...
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