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Berlin Wall

Soccer Redesign: The Battle of Bucharest

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So, I basically decided to redesign the two fierce rivals Steaua and Dinamo Bucharest. After the redesign debacle of Steaua last year (their new logo is below Clippers-level, seriously), I wanted to do them something better. After a little bit of research I also found that the other big club from the City, Dinamo, could also use some refreshing. The first step was to create some new logos for them. Take a look at all the old logos of the clubs (the new, current logo of Steaua is actually missing here, but you don't want to see this anyway):

Evolution-logo-Steaua-Dinamo-Bucarest.jp

Here's what I came up with. Especially Steaua has a lot of progress in it. I really wanted to eliminate the gold from the beginning. I decided to put it back just before I finished it. It just looks more like Steaua and represents the Romanian flag. I also think the fans would be happier with it. Overall the Steaua logo is influenced by their super succesfull times during the 80s (when they won the Champions League '86 and also went to the final in '89). That's why I made the royal blue navy. In these times in the 80s they basically wore either red and navy, or red and sky blue kits. They actually had a lot of sky blue in their kits, that's why I even thought about putting sky blue into the logo. Well, I decided against it and to just focus on red and navy. The shape of the logo is loosely based on the logo they had between '61 and '74.

For Dinamo I really wanted to focus on the typical eastern european 'Dynamo D'. I just put it in a simple roundel and kinda integrated the star for their won championships into it. I wanted to stay simple here and I think I'll only put the D and the star on the kits without the roundel.

30agx2f.jpg

So, up next I will create uniforms for the teams. I'm also thinking about redesigning the other club from Bucharest Rapid (they would also need it!) or even do a rebrand on Progres Bucharest (former succesfull club, but now they just play in the third or fourth tier league). Let's see.

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Great work but I think the Steaua badge needs red and blue stripes. That seems quite prominent in their history. Maybe just add a red stripe behind the star?

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Dynamo is fantastic, I always love the simple D.

I'm not as convinced by Steaua. While it's a definite improvement over their current logo (G-d knows what isn't) and I like the general direction, I feel the execution is a bit off. The shape looks good and is creative, but the outlines look off. Maybe just try to make the red top match up with the red outline and then use the blue outline to outline all of the logo. The star being rounded also makes it a bit too fun and childish, and it doesn't match up with the stars on top. I'r recommend just making it flat and regular.

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Dynamo is fantastic, I always love the simple D.

I'm not as convinced by Steaua. While it's a definite improvement over their current logo (G-d knows what isn't) and I like the general direction, I feel the execution is a bit off. The shape looks good and is creative, but the outlines look off. Maybe just try to make the red top match up with the red outline and then use the blue outline to outline all of the logo. The star being rounded also makes it a bit too fun and childish, and it doesn't match up with the stars on top. I'r recommend just making it flat and regular.

Well, I think Steaua can't use the normal star shape anymore due to their licensing issues from last year. That's the reason for the 'rounded' star shape.

About your other recommention: I actually had this in an earlier step of the progress. I didn't like it though.

x62dv.jpg

Maybe I'd just post some other concepts from the design progress:

2j1wm4y.jpg14e4g0m.jpgjrp3x3.jpgnz0go3.jpg

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The stripes definitely help. I'd consider thickening the outline on the two stars above the crest. Maybe not to the extent of the other outlines though as that may be too much. I like what you have done so far though.

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I'm not a fan of the shape of the star, I think I would go with how the two stars above the logo look.

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