Jump to content

Adidas Lands NHL Uniform Contract for 2017-18 and Beyond


LAWeaver

Recommended Posts

  • Replies 146
  • Created
  • Last Reply

I don't get it. They own CCM. They switched every other team and league they do business with over to CCM last season. They pulled the adidas brand out of the NBA, where there are many more higher-value opportunities for brand promotion. Why ditch that to slum it in the NHL, where your entire legacy is, what, a couple of seasons supplying the Oilers 30+ years ago?

Link to comment
Share on other sites

If hockey/the NHL is a part of Adidas' long-term business strategy, why haven't they wrestled away the current uniform deal from their dying subsidiary that is Reebok at any point in the last 3 years?

It just feels like a " :censored: it, who knows," move by Adidas.

Link to comment
Share on other sites

Just when the NHL is starting to look good again, save a few teams, Adidas is gonna come in and ruin it with 3 stripes and ads everywhere.

It's gonna be edge all over again. The O6 and a few others will tell them to :censored: off while the rest will get tire tread garbage and 3 stripes and then will eventually come to their senses a few years down the line (well except for like the Avs and Sens).

Link to comment
Share on other sites

I doubt we'll see 3 stripes on the uniforms (okay, maybe one or two new designs). But Adidas's three stripes were only prominent on NBA warmup gear and not the actual uniforms. Plus, Adidas took over for Reebok in the NBA and there wasn't that much change. Luckily, the NHL doesn't have much warmup gear.

And I doubt they go tech-fit or tire treads on the uniforms. The overall disdain for the Edge design is pretty widely known, and I'm pretty sure Adidas knows this.

Link to comment
Share on other sites

If this results in another league wide re-branding debacle like in 2007, I will seriously consider not watching anymore. A uniform contract should not be an excuse to change everything attractive and interesting about a teams identity, but that's exactly what RBK did with nearly all of them. It's been eight years and just when uniforms have started to look respectable again, we get this horrible news :angered:.

Link to comment
Share on other sites

adidas_zpsnhcfckw1.png

Didn't the CFL use this pattern for their combine jerseys? Still read Reebok though. I'd expect something like thtee stripes up the sides of the practice jerseys and breezers. I wonder if they'll go the CFL route with Puma and put the logo on one front shoulder and the back of the neck.
Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.



×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.