PhilliesPhan1325 Posted September 3, 2015 Share Posted September 3, 2015 Hadn't seen this posted anywhere, but Verizon has also rolled out a new logo. Gone are the big check and red Z.The new is on the right:It didn't take long for it to be criticized. T-Mobile's CEO @JohnLegere fired off a pretty strong tweet. Link to comment Share on other sites More sharing options...
Morgan33 Posted September 3, 2015 Share Posted September 3, 2015 Downgrade. This barely qualifies as a logo... Should have kept the tilted red frame in some capacity. Link to comment Share on other sites More sharing options...
DelayedPenalty Posted September 3, 2015 Share Posted September 3, 2015 I thought it was fake when I first saw it. It looks like a logo you'd see on a Chinese counterfeit phone.The old logo wasn't great, but at least it looked like a logo. I'm sure Pentagram laughed all the way to the bank for their work on this. Link to comment Share on other sites More sharing options...
CDixonDesign Posted September 3, 2015 Share Posted September 3, 2015 It's Gap 2.0 Link to comment Share on other sites More sharing options...
BBTV Posted September 3, 2015 Share Posted September 3, 2015 Well the check looks more like a V, which is probably what they were going for, but I'm not sure how well it will work in stand-alone applications.It does provide them with some flexibility that wasn't there before, since they couldn't really use the old V in any other application. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted September 3, 2015 Share Posted September 3, 2015 Well the check looks more like a V, which is probably what they were going for, but I'm not sure how well it will work in stand-alone applications.It does provide them with some flexibility that wasn't there before, since they couldn't really use the old V in any other application.You're on the the answer that was right in front of their face and the missed it. Should have made the V a check mark. Its a simple solution that retains a bit of the old mnemonic device of the red Z Link to comment Share on other sites More sharing options...
RyanB06 Posted September 3, 2015 Share Posted September 3, 2015 I'm glad I'm on AT&T (or more correctly, at&t). Link to comment Share on other sites More sharing options...
Quillz Posted September 3, 2015 Share Posted September 3, 2015 I'm very surprised they didn't turn the leading "v" into a checkmark, while keeping the implied underline of the "z." We were talking about this on another message board and I made this in about 20 seconds on Paint.net: Link to comment Share on other sites More sharing options...
leopard88 Posted September 3, 2015 Share Posted September 3, 2015 I'm very surprised they didn't turn the leading "v" into a checkmark, while keeping the implied underline of the "z." We were talking about this on another message board and I made this in about 20 seconds on Paint.net:This would work better without the top line. As is, it looks like you are trying to determine the square root of erizon. Link to comment Share on other sites More sharing options...
sc49erfan15 Posted September 3, 2015 Share Posted September 3, 2015 I'm very surprised they didn't turn the leading "v" into a checkmark, while keeping the implied underline of the "z." We were talking about this on another message board and I made this in about 20 seconds on Paint.net:This would work better without the top line. As is, it looks like you are trying to determine the square root of erizon.Sort of like how this one is attempting to determine the square root of the answer:And, of course, the square root of 1:Re: Verizon... meh. I'll hold off until I see how they might use the check/V in advertising. Link to comment Share on other sites More sharing options...
burgundy Posted September 3, 2015 Share Posted September 3, 2015 I was never a fan of the old logo, but man did they whiff on this one. As has been said, if the V were a check mark this would work much, much better. Link to comment Share on other sites More sharing options...
BKarchitect Posted September 3, 2015 Share Posted September 3, 2015 Weak. The old one sucked too though. Link to comment Share on other sites More sharing options...
Morgan33 Posted September 3, 2015 Share Posted September 3, 2015 Quillz' version looks monumentally better Link to comment Share on other sites More sharing options...
jaker52 Posted September 3, 2015 Share Posted September 3, 2015 made a bad logo worse. the tmobile tweet is just savage though. Link to comment Share on other sites More sharing options...
sayahh Posted September 4, 2015 Share Posted September 4, 2015 If they wanted simple, why not try this instead? Or they can leave the Z in black and make the first letter red. Link to comment Share on other sites More sharing options...
Quillz Posted September 4, 2015 Share Posted September 4, 2015 If they wanted simple, why not try this instead? Or they can leave the Z in black and make the first letter red.This is much better than what they went with. Link to comment Share on other sites More sharing options...
EddieJ1984 Posted September 4, 2015 Share Posted September 4, 2015 Yesterday thinking about the google change I was thinking about what companies actually really needed to change their logo, and verizon was one of them.But yeesh, this is horrible looking,just really really bad, when the old one, which was bad with its fade out gradient (which never transferred to signs), is better still, you have a problem.Man the other company I was thinking of was Burger King lol Link to comment Share on other sites More sharing options...
raysox Posted September 4, 2015 Share Posted September 4, 2015 Saw this on tumblr and thought it was light years better http://michael-danger.tumblr.com/image/128332033017 Link to comment Share on other sites More sharing options...
Quillz Posted September 5, 2015 Share Posted September 5, 2015 Saw this on tumblr and thought it was light years better http://michael-danger.tumblr.com/image/128332033017That's really good. And not to mention it sets up the "v" for nice usage as a partial logo, such as in a favicon. Link to comment Share on other sites More sharing options...
-kj Posted September 5, 2015 Share Posted September 5, 2015 Their new website look and their ads give me a very Target feel. Link to comment Share on other sites More sharing options...
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