Jump to content

Albuquereque Roadrunners


JMurr

Recommended Posts

I think the shape of the roadrunner needs improvement. Without the typo it's hard to tell what it's supposed to be. The head (including the neck) and the rest of the bird look like separate segments which don't really seem to belong together. The three stripes, rays or movement lines look rather misplaced and therefore intensify that impression. If you don't want to add more detail, you should definitely thicken the outlines – but I would do that anyways. It's an okay start, but it needs refinement. You misspelled Albuquerque.

Link to comment
Share on other sites

No need for the zia in the logo. Consider the logo without the wordmark--often, in a branding package, you'll find the logo with and without the wordmark, as well as the wordmark standing on its own.

Link to comment
Share on other sites

I really think the shape of the road runner is cool. If you build on it and add some real detail...it would look awesome. Take a look at the Arkansas Razorbacks logo...it suggests movement without getting too crazy. I think that style of illustration would work so well with your concept. Great start!

Link to comment
Share on other sites

I feel like the thinness of the logo is holding it back, and putting it into the secondary territory BeerGuyJordan described. I'd suggest a background shape to bulk up the logo--carefully chosen so that it doesn't interfere with the great motion in the logo.

Link to comment
Share on other sites

I'm not sure if I like that the tail of the roadrunner is coming out of its neck/upper back. I understand that it is a logo but it makes it look like a tailless bird wearing a cape to me.

Full disclosure: I study birds for a living so it probably bothers me more than the average person.

Also, you spelled the city name wrong.

Link to comment
Share on other sites

Based upon the suggestions that this be sharppend up as more of a primary logo by adding a background shape I have crafted the two shown below. The first is a more traditional ovel while the second is more of a stretch. It features a triangle background. Thoughts?

ARC_zpskes7bygy.png

ARD_zps7ukjyahm.png

Link to comment
Share on other sites

Yup, there's an issue with dead space, though I think the oval is moving more in the right direction. It's also a much better use of the Zia compared to the original logo. But now that the "cape" issue has been pointed out, I can't unsee it. I'd correct the anatomical issue first--that might change how you rework the rest of the logo.

Link to comment
Share on other sites

The oval is a well designed and colored concept. It would be a great shoulder patch for a hockey team. The second one creates a conflicting directional flow, and IMO, undermines good logo.

I have to agree with Whittier S, now that the tail detail issue has been pointed out, I can't help but be distracted by it. Figuring out a way to address that would give you one of the better alternate logos I've seen.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.