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JMurr

Albuquereque Roadrunners

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What are your thoughts? C&C

Albuquerque%20Roadrunners%201960_zpsrcrt

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I think the shape of the roadrunner needs improvement. Without the typo it's hard to tell what it's supposed to be. The head (including the neck) and the rest of the bird look like separate segments which don't really seem to belong together. The three stripes, rays or movement lines look rather misplaced and therefore intensify that impression. If you don't want to add more detail, you should definitely thicken the outlines – but I would do that anyways. It's an okay start, but it needs refinement. You misspelled Albuquerque.

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I think that there is too much going on in this logo. Minimize this to just the roadrunner and you have a nice look.

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I agree with there being too much going on with this one, not a bad start, though. I've never seen a roadrunner logo that I thought was well done.

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No need for the zia in the logo. Consider the logo without the wordmark--often, in a branding package, you'll find the logo with and without the wordmark, as well as the wordmark standing on its own.

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I really think the shape of the road runner is cool. If you build on it and add some real detail...it would look awesome. Take a look at the Arkansas Razorbacks logo...it suggests movement without getting too crazy. I think that style of illustration would work so well with your concept. Great start!

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It's a cool idea--and nice working in of the state flag--but even without the word mark & stuff--just the roadrunner itself would suggest the state flag.

Use the rest on the unis or for additional logos/branding.

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Also, what sport are you using this for? That will have some influence on the shape of the logo.

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ARB_zpsi8iid1za.png

Moving in the right direction?

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Getting there, though it would help to see this in some sort of application. I could envision this on a football helmet, myself. Or maybe build a soccer crest around the logo.

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ARB_zpsi8iid1za.png

Moving in the right direction?

This would make a great alternate logo for the shoulders of a hockey jersey. I don't know if I'm feeling it as a main.

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I feel like the thinness of the logo is holding it back, and putting it into the secondary territory BeerGuyJordan described. I'd suggest a background shape to bulk up the logo--carefully chosen so that it doesn't interfere with the great motion in the logo.

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I'm not sure if I like that the tail of the roadrunner is coming out of its neck/upper back. I understand that it is a logo but it makes it look like a tailless bird wearing a cape to me.

Full disclosure: I study birds for a living so it probably bothers me more than the average person.

Also, you spelled the city name wrong.

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Good catch!

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Based upon the suggestions that this be sharppend up as more of a primary logo by adding a background shape I have crafted the two shown below. The first is a more traditional ovel while the second is more of a stretch. It features a triangle background. Thoughts?

ARC_zpskes7bygy.png

ARD_zps7ukjyahm.png

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I would say the top logo is much better, but you should find a way to fill in the empty space

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Yup, there's an issue with dead space, though I think the oval is moving more in the right direction. It's also a much better use of the Zia compared to the original logo. But now that the "cape" issue has been pointed out, I can't unsee it. I'd correct the anatomical issue first--that might change how you rework the rest of the logo.

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The oval is a well designed and colored concept. It would be a great shoulder patch for a hockey team. The second one creates a conflicting directional flow, and IMO, undermines good logo.

I have to agree with Whittier S, now that the tail detail issue has been pointed out, I can't help but be distracted by it. Figuring out a way to address that would give you one of the better alternate logos I've seen.

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I like the concept, but the stroke is a mess.

Try making the red a single layer, add a second layer with the gold stroke, it will clean up a lot of the line issues,

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