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Patchez

Chicago Cubs Concept

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Let me hear it, but any comments on their current "storied" look will be laughed off.
Their story in their current look is NOT a pretty one in terms of results of their play on the field.
Time to more forward.

Home:
nuCubs_bryant_zps0duyof6j.jpg

Road:
nuCubs_rizzo_zpsbthtrkya.jpg

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Overall I like the concept and the idea to refresh their current look. Angling the "ubs" in the logo gives it a cool sense of movement. However, having the "C" and the blue circle that surrounds it cut off at different angles looks off to me.

I have read rumors that the Cubs will be getting a new look within the next few years.

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I like the angled lettering. However, my eye keeps wandering to the negative space below the "S."

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Interesting update. I dig the font choice (more bold/italicized) but the more pointed/sheered C gives a lot of unbalance to the design. It feels like the logo is about to tip over.

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Cubs fan here, I actually really like the update. Well done. I think the gray panel hat is a little unnecessary, but overall a good look.

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I like the update too, I like the road cap a lot.

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I too feel the logo is falling over. With some tweaks this would be a nice alternate. I too am a Cubs fan and the pinstripes have become as iconic as the ivy on the walls. I do like the home better than the road. The C logo reminds me of the Spirit of Chicago logo they had in the 70's

9221750493_7914692cea_b.jpg

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I like the angled lettering. However, my eye keeps wandering to the negative space below the "S."

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Thanks for the input... all valid points. I will say I was looking for both movement and that awkward rotation of the "C", which has movement as well.
You could say a movement of tripping forward, but any movement forward for this hard luck franchise is welcomed.
The white space bugs me as well, perhaps I can stick a ball in there. One comment called for "Chicago" to be more traditional on a road jersey to which I say, fuok tradition. Same for the pinstripes, but they can always have throwbacks!!!

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What if the blue outline followed the contours of the right side of the "C" and the "S" as with their '41-'56 logo?


7254.png

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I like the angled lettering. However, my eye keeps wandering to the negative space below the "S."

It would be a comfy spot to put the ®.

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