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MiLB Beloit Snappers Rebrand Concept


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My take on an updated identity for the Beloit Snappers, who are currently a Single-A affiliate of the Oakland A’s with previous ties to both the Minnesota Twins and the Milwaukee Brewers. I feel Snappy's current meek and timid look from the early ‘90s is in need of an update. I created a few alternate marks that could be used for cap logos or sleeve patches.


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This looks really solid! My favorite logo is the Wisconsin one. I'd drop money for that hat in a heartbeat! Interesting color choices too, they really work well together.

I think my only critique is that the snapper looks just a tad too...rigid, I guess? Like, he seems to be made up more of lines than smooth, more natural curves in addition to lines where needed, if that makes sense. That's really all I can think of though. Very well done!

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