johnnysama

Coca-Cola vs Pepsi logos

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Here's something that crossed my mind today:

Coca-Cola_Evolution_Logos_descent.jpg

-vs-

Pepsi_Evolution_Logos_descent.jpg

Do you ever notice that Coca-Cola's 'script' logo has gone unchanged since at least the 1940s (but has had other secondary elements changed), whereas Pepsi has gone through a myriad of logo redesigns in 100 years (and I do apologize, but the current logo shown in the infographic is lacking the lowercase 'pepsi' script, and the 1973 logo shows the tweak made in 1987, when the PEPSI wordmark changed from a typeface similar to the 1962 logo to the rounded one you see in the picture)?

Here's what I saw: When it comes to logos, Coke seems to be the traditionalist, and Pepsi is the innovator. Make of that what you will.....

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Thought Pepsi's current logo was atrocious but looking back, it seems as though they've never had a logo that could be considered truly great. Closest is the 1950's bottle cap.

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I liked the simplicity of the early-1990s Pepsi logo. It's what I was used to seeing on vending machines as a kid, and it's still what I think of when I think 'Pepsi'. Well, that and tacos.

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80's and 90's are where it's at for me on the Pepsi logo!

The "New Coke" logo stayed with Diet Coke and Cherry Coke I believe!

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I still see a fat guy rolling over in the new Pepsi logo.

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Here's something that crossed my mind today:

Coca-Cola_Evolution_Logos_descent.jpg

-vs-

Pepsi_Evolution_Logos_descent.jpg

Do you ever notice that Coca-Cola's 'script' logo has gone unchanged since at least the 1940s (but has had other secondary elements changed), whereas Pepsi has gone through a myriad of logo redesigns in 100 years

But ever since Pepsi started using the classic wave logo in 1950, it has always kept the same basic wavy shape until the most recent rebrand in 2008, where they changed the wave to a smiley logo.

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I liked the simplicity of the early-1990s Pepsi logo. It's what I was used to seeing on vending machines as a kid, and it's still what I think of when I think 'Pepsi'. Well, that and tacos.

Likewise. The logo listed as "1991-92" could still work today. It's a shame that they got so far away from it.

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The 1991-92 logo certainly worked well on the cans. Think the 1973 version could also work well for similar reasons.

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Pepsi should go back to this...

Pepsi+Logo.png

Though to its credit, Pepsi have reintroduced its classic wordmark on its products in smaller script. Perhaps they'll go all in with that next time. Maybe 2020 or so, they're bound to change again.

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I still see a fat guy rolling over in the new Pepsi logo.

Ever since it was pointed out to me, I can't un-see it... The current Pepsi logo is absolutely atrocious, the sooner it's gone the better. Any of the logos in their history would be an upgrade at this point.

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Here's something that crossed my mind today:

Coca-Cola_Evolution_Logos_descent.jpg

-vs-

Pepsi_Evolution_Logos_descent.jpg

Do you ever notice that Coca-Cola's 'script' logo has gone unchanged since at least the 1940s (but has had other secondary elements changed), whereas Pepsi has gone through a myriad of logo redesigns in 100 years (and I do apologize, but the current logo shown in the infographic is lacking the lowercase 'pepsi' script, and the 1973 logo shows the tweak made in 1987, when the PEPSI wordmark changed from a typeface similar to the 1962 logo to the rounded one you see in the picture)?

Here's what I saw: When it comes to logos, Coke seems to be the traditionalist, and Pepsi is the innovator. Make of that what you will.....

That 1973 Pepsi logo used the font from the 1962 version. It didn't change to Handel Gothic (or similar version) until the mid 80s, around the time Michael Jackson started acting in its commercials.

Coca-Cola has always branded itself as the "traditional" soft drink, and aside from the failed Coke II experiment, has pretty much always used the script.

Pepsi has branded itself as the more modern drink, to be flashier and more popular with people of that particular time period. That means adapting its logo to meet flashier trends. Same colors, but different designs.

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The "1973" Pepsi logo in that infographic is my favorite. I wish it was still used today.

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Still looks like a fat guy rolling over...

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The current one simply looks uninspired. Vying for market share vs one of the most well known & profitable companies in the world, why the hell would a conceptual logo be your go-to?

Get rid of the stupid abstract smile & deliver a properly balanced logo.

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Here's something that crossed my mind today:

Coca-Cola_Evolution_Logos_descent.jpg

-vs-

Pepsi_Evolution_Logos_descent.jpg

Do you ever notice that Coca-Cola's 'script' logo has gone unchanged since at least the 1940s (but has had other secondary elements changed), whereas Pepsi has gone through a myriad of logo redesigns in 100 years (and I do apologize, but the current logo shown in the infographic is lacking the lowercase 'pepsi' script, and the 1973 logo shows the tweak made in 1987, when the PEPSI wordmark changed from a typeface similar to the 1962 logo to the rounded one you see in the picture)?

Here's what I saw: When it comes to logos, Coke seems to be the traditionalist, and Pepsi is the innovator. Make of that what you will.....

That 1973 Pepsi logo used the font from the 1962 version. It didn't change to Handel Gothic (or similar version) until the mid 80s, around the time Michael Jackson started acting in its commercials.

Coca-Cola has always branded itself as the "traditional" soft drink, and aside from the failed Coke II experiment, has pretty much always used the script.

Pepsi has branded itself as the more modern drink, to be flashier and more popular with people of that particular time period. That means adapting its logo to meet flashier trends. Same colors, but different designs.

On a personal note, about Coke II (aka New Coke), I'd love to see it come back as a limited time only release, just to have people who weren't around (like me) when it was released to give it a try.

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New Coke/Coke II tastes a lot like Diet Coke.

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That's because Diet Coke is the diet version of New Coke. Coke Zero is the proper "diet" version of Classic Coke. Diet Coke is the last hold-over from the New Coke experiment, and is why it tasted so differently than Regular

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This logo has been making its way around pepsi marketing could a change be coming and a upgraded one at that.

pepsi-sonbisey.jpg

I feel stupid for just noticing that the wave in the horizontal line of the 'e' is the same as the wave from the pre-2008 logos.

Also the 1973 logo is what I most instantly identify as Pepsi. A clean, timeless look.

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