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Dolphins Early 70's Wordmark


pitt6pack

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I'm sure some of you have seen this image before, but if you haven't, there are some wordmarks on here that can't be found anywhere else, including sportslogos.net. The Dolphins, Chiefs, Giants and Falcons wordmarks being the rarest to find anywhere on the internet. The Dolphins and Giants not being easy to find surprise me because these were the wordmarks each team used for their respective Super Bowl appearances for VI, VII, XXI, and XXV.

B7vi-h-CUAAY8PS.png

In working on many projects involving using older wordmarks and logos, I have been able to recreate the Giants and Falcons wordmarks in a higher resolution, and most recently, the Dolphins.

I'm posting this so there will be a high res version of the Dolphins wordmark somewhere, for anyone interested in using it.

Here are all possible color combinations (the very first is what they used for Super Bowl's VI and VII):

hPvyBjT.png

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VR0FNSn.png

**EDIT**

I updated the dimensions

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Not a Dolphins fan, but this is really well done. Nice work. I would suggest widening a few of the letters: D, O, P, H and S seem a bit thinner compared to the original, and the "hole" in the P is a little smaller.

I forgot that I had to stretch the wordmark vertically to match the what was on the field for Super Bowl VI. Below should be more accurate. I just need to add in the boarder and correct colors. I'm thinking adding the boarder also makes the inside of the P look smaller, but in the version below it should be the right size. I copied the wordmark from the first image and traced it, do the dimensions should be accurate.

y4KUOpJ.png

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Not a Dolphins fan, but this is really well done. Nice work. I would suggest widening a few of the letters: D, O, P, H and S seem a bit thinner compared to the original, and the "hole" in the P is a little smaller.

I forgot that I had to stretch the wordmark vertically to match the what was on the field for Super Bowl VI. Below should be more accurate. I just need to add in the boarder and correct colors. I'm thinking adding the boarder also makes the inside of the P look smaller, but in the version below it should be the right size. I copied the wordmark from the first image and traced it, do the dimensions should be accurate.

y4KUOpJ.png

The D, O and L seem a little far apart.

Either way, a pretty decent rendition of the wordmark. I wonder why they scrapped it so quickly.

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Not a Dolphins fan, but this is really well done. Nice work. I would suggest widening a few of the letters: D, O, P, H and S seem a bit thinner compared to the original, and the "hole" in the P is a little smaller.

I forgot that I had to stretch the wordmark vertically to match the what was on the field for Super Bowl VI. Below should be more accurate. I just need to add in the boarder and correct colors. I'm thinking adding the boarder also makes the inside of the P look smaller, but in the version below it should be the right size. I copied the wordmark from the first image and traced it, do the dimensions should be accurate.

y4KUOpJ.png

The D, O and L seem a little far apart.

Either way, a pretty decent rendition of the wordmark. I wonder why they scrapped it so quickly.

That will be fixed. The above image was from right after I traced the letters individually and just through them together in order, and didn't format them. It was just to show the correct shaping of the letters.

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I was at that debacle of a game against Buffalo on Sunday. They handed these out to everyone. Same wordmark.

12017732_10153249127029611_4513210667976

As a lifelong Dolphins fan, I think you deserved more than just that great pennant for paying to see that game.

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I updated the dimensions to what they should be. After the tracing with this update, I made every letter geometrically using either a perfect circle or a rectangle, keeping with width consistent everywhere. I also added consistent spacing between each letter. So I'm confident that this is as exact as it's going to get.

yPpoOuX.png

oqi2Xca.png

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I was at that debacle of a game against Buffalo on Sunday. They handed these out to everyone. Same wordmark.

12017732_10153249127029611_4513210667976

As a lifelong Dolphins fan, I think you deserved more than just that great pennant for paying to see that game.

Yes, as a life long fan myself, and traveling all the way from NJ to witness that, I should have gotten some $$ back! LOL. And the penant looks great in my son's room!

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.

melsereno: "Yes, as a life long fan myself, and traveling all the way from NJ to witness (Bills 41 - Dolphins 14) that, I should have gotten some $$ back! LOL. And the penant looks great in my son's room"!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

As a 'life long fan', how long are you referring to when you state 'life long fan' of the Miami Dolphins, what year did this start?

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Solid rework as you have shown. Forgive my long-winded answer below!

Given your research and as we all know the 1970s was an entirely different era for fonts, design, and the like with visual mediums.

There was no Font Design software, no Adobe Illustrator, no Corel Draw, no Photoshop, etc.

Everything that artists and craftsman relied on (circa 1970) was traditional graphite on paper skill along with the use of traditional "hands on" drafting, penmanship, and a keen eye for myriad things we all take for granted in today's era. Today's era offers up an almost instantaneous result with the click of a mouse, pen-tool, or anchor-point.

As for the rework: it is solid! Nice work:

1. The visual effect of the D, O, and L can be deceptive but careful inspection reveals that it is simply the actual shape/design of the fonts you are considering.

2. One advantage, visually, with serif fonts is that they establish a foothold (for lack of a better word) for individual letters at the base and top of each letter. "Those feet" on serif fonts minimize that perceptive opinion some resort to with: Ah-ha, scooch the D, O, and L closer together, they are too far apart!"

3. The letters you are reworking are sans serif:

Naturally those "gaps" and "spaces" with the D, O, and L are not actually (literally) spaced further apart but rather their individual SHAPE/DESIGN trick the eye. If you manually rework them to be closer, you are altering their equanimity.

Hence the use of Kerning and/or "spacing" tools between fonts in Adobe Illustrator (as an example) in today's era to minimize the eye-trickery.

4. To rework it via today's standards, one naturally loses the traditional feel of how those Dolphins marketing artists did back in the 1970s, on ink and paper, but at the least you are continuing a tradition.

My typography professor in college always told me: "If you nudge those san serif letters closer you alter the purity of the continuity of spaces already attained".

In your topmost example, notice how all the serif fonts do not have the 'spacing' issue between the individual letters, such as the Dolphins' D, O, and L. I happen to LIKE the Dolphins san serif and the Jets retro-art nouveau style!

My tack:

A. to maintain your Dolphin tradition circa 1970: do not alter the spacing/kerning between the D, O, and L (as an example) and maintain the san serif purity those fonts are eliciting . They look GREAT to me.

OR

B: alter them with kerning/spacing if you want to give them that modern 2015-look. That sanitized feel for lack of a paper word.

Great history lesson you took us on! Thanks!

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