Morgan33 Posted October 8, 2015 Share Posted October 8, 2015 Gold outline, outlined in Navy . Still in shock over how bad the actual update is. Link to comment Share on other sites More sharing options...
C-Squared Posted October 8, 2015 Share Posted October 8, 2015 I will say that the new logo "feels" cleaner and connotes a fresher, more modern image... I find the "Best Western" name to be sort of stuffy and stale. You can tell they set out to push a branding reset centered around clean and new and I think it works... the new logo is objectively better, but feels dated My TeePublic Shop My Instagram Art Page Link to comment Share on other sites More sharing options...
pianoknight Posted October 8, 2015 Share Posted October 8, 2015 The new one feels more like an icon for an app.https://play.google.com/store/apps/details?id=com.bestwestern.androidThey should use that logo for their app AND for the chain, thus unifying physical and digital. But no, they had to just create a THIRD logo for their digital space. Look at Apple or Google - you get the same logo stamped on the back of your actual, physical phone or device as you see online. Total misfire here. 5th in NAT. TITLES | 2nd in CONF. TITLES | 5th in HEISMAN | 7th in DRAFTS | 8th in ALL-AMER | 7th in WINS | 4th in BOWLS | 1st in SELLOUTS | 1st GAMEDAY SIGN Link to comment Share on other sites More sharing options...
cubsfan2015 Posted October 8, 2015 Share Posted October 8, 2015 POOF goes the good identy Link to comment Share on other sites More sharing options...
TheRicSlick Posted October 8, 2015 Share Posted October 8, 2015 POOF goes the good identyPlease, the old one was nothing special. Link to comment Share on other sites More sharing options...
1insaneguy Posted October 8, 2015 Share Posted October 8, 2015 POOF goes the good identyPlease, the old one was nothing special.Honestly, most hotel identities aren't. Link to comment Share on other sites More sharing options...
Morgan33 Posted October 9, 2015 Share Posted October 9, 2015 It wasn't special, but at least it was recognizable... Now their logo looks like an icon from Windows Vista... Link to comment Share on other sites More sharing options...
NYUNDERDOGS Posted January 3, 2016 Share Posted January 3, 2016 Errrrrr that is one bad logo Drive for five..... Shots to my head With the Seats burning at Citi ahead Link to comment Share on other sites More sharing options...
ujju2 Posted January 5, 2016 Share Posted January 5, 2016 Massive downgrade. TOO GENERIC. The old one was recognizable anywhere. This one... just no. Link to comment Share on other sites More sharing options...
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