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Qdoba new logo


Jake3roo

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Their current one isn't great, but at least I get a southwest vibe from it. This new logo could be for anything, there's no flavor to it (excuse the pun).

Found an image of a prototype restaurant with the new look. Can't tell if that's wood or rusted corrugated metal, but either way it looks dirty. Not really the vibe you want to put out if you're a restaurant.

qdobanewdesign-promorgb.jpg

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Their current one isn't great, but at least I get a southwest vibe from it. This new logo could be for anything, there's no flavor to it (excuse the pun).

Found an image of a prototype restaurant with the new look. Can't tell if that's wood or rusted corrugated metal, but either way it looks dirty. Not really the vibe you want to put out if you're a restaurant.

qdobanewdesign-promorgb.jpg

It's so trashy... it's chic?

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Does anyone have a running list of the rebrands to go from "unique logo" to "sans-serif garbage"? OK, maybe not garbage, but between this, Google, Walmart, the GAP and Best Buy logos that people hated so much that they scrapped them, etc. etc.

The new design trend is to not look unique whatsoever.

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Their current one isn't great, but at least I get a southwest vibe from it. This new logo could be for anything, there's no flavor to it (excuse the pun).

Found an image of a prototype restaurant with the new look. Can't tell if that's wood or rusted corrugated metal, but either way it looks dirty. Not really the vibe you want to put out if you're a restaurant.

qdobanewdesign-promorgb.jpg

:puke:

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Everyone knows that Chipolte is gonna buy Qdoba at some point very soon right?

This whole "WHATEVER YOU WANT, NO CHARGE!!! DON'T LIKE IT??? HAVE ANOTHER!" thing they've got going on reaks of a hail mary pass before the end.

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Yes this is pretty poor. While i don't mind the "Mexican Kitchen" phrase, to try and separate from Chipotle, their former logo was better (even though it was still kind of lame.)

They should come up with an identifying mark/logo of some sort, the wordmark alone just doesn't convey any sort of Mexican/southwest cuisine "feel."

I remember a Chipotle being built across the street from a Qdoba in Sandusky, OH and that Qdoba was gone in weeks, it seemed.

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Only thing worse than their new logo is their food.

The only good thing I can find in this is the color change. The orange-yellow kinda reminds me of their queso, which single-handedly puts them above Chipotle and Moe's. Typing this makes me really want to grab some Qdoba, so yay advertising?

Yuck. Not even close. Gallons of their queso can't cover up how terrible their food is.
It goes:
1. Chipotle
2. Pancheros
3. Costa Vida (Most of the time, but their sweet pork is disgusting)
4. Taco Bell
5. 7 Eleven Burritos
6-99. Pretty much any other Mexican style resturant
100. Qdoba
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