macalesterscots

My 2015 Logolympiad Submissions

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Thought I would toss up my Logolympiad submissions thus far and receive some feedback on them. I haven't been able to enter as many events this year as I would like, but hopefully I can submit an entry or two for these final few events (with more success than my first two).

EVENT 1: Alternate Logo

For the first event, designers were tasked with designing an alternate logo which could replace the primary in some applications. I opted to design a logo for the Celtics because I felt they had a lot of original Celtic imagery that could be drawn from. My design is based upon the claddagh, a prominent symbol of Irish heritage and culture, with a basketball replacing the heart. The crown I chose was admittedly kind of plain, but it is not without its history for this franchise. I based the crown off of the one appearing in the logo Boston used during the 50s and 60s. For my effort in this logo, I received two bronze medal votes.

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EVENT 3: Wordmark

The next event I entered, the task was to create a wordmark for a potential Los Angeles NFL team, utilizing one of three color palettes. The name I selected is a callback to a team from the All-America Football Conference that called Los Angeles home during the late 1940s. The imagery comes from the nearby La Brea Tar Pits, which are the final resting place for many prehistoric species including the mastodon (Dons being short for Mastodons). This wordmark was in all likelihood far too ambitious both for this event and for my designing abilities. Despite this, I still received a nice little triple crown of one gold, one silver, and one bronze vote for my submission. Nevertheless, I'd love to see how I can improve this with some feedback and continued work.

FcyklEz.png

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I'm a big fan of the Dons submission. This Celtics just looks weird and too rounded. It's like the leprechaun has rubber arms.

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Nice work. These definitely stack up to the other events in the Logolympiad.

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I liked the claddagh take for the Celtics. The trouble for me was that, while a well executed logo, it didn't look like it fit in the NBA. The oval silhouette would really stick out, if put alongside the rest of the NBA logos. Did you try a circle shape? I know roundels are done to death, but I think it would work for what you've got here.

I didn't make the connection between Dons and Mastodons, as I was connecting Dons with the meaning in the original team name. Again, well executed, but a bit over the top for the NFL, where most wordmarks are relatively staid. It has a more arena-league feel, which is a shame, because I think it's so clever. On the plus side, the wordmark would fit an endzone very well, which was one of my major considerations in voting.

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One big gripe with the Celtic submission is that the hands aren't anatomically correct. That was the first thing I noticed when looking at the logo. On an original claddaugh the thumbs go on top and if one were to be holding a basketball like that the thumbs would go on top as well. The idea was there but the execution seemed a little off

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With your wordmark, I didn't draw the connection of "Dons" to "Mastodons". When I looked at it, I spent a while trying to figure out the connection of Dons to elephants, and just couldn't quite do it.

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